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Genesis Media is a video ad solutions company that uses its engagement-based platform to solve the premium content monetization challenges for tier-1 publishers worldwide. The Genesis Platform creates new, premium video inventory and revenue streams for its publishing partners and substantially improves engagement and brand lift for its major advertisers with transparent, cost-per-view video distribution at scale.
The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
Invoke conducts large-scale online research events that combine qualitative perspectives with quantitative sample sizes. Clients participate as the research unfolds in real-time -- reviewing responses, conducting 1:1 chats and inserting on-the-fly questions. Patented technology allows Invoke to manage up to 500 participants simultaneously - including the ability to analyze the results and conduct additional probes in real-time. Participants remain engaged for up to 90 minutes. Clients know first-hand that no other methodology can match the excitement of participating in the LIVE research event as it unfolds — or of the speed and confident decision-making that Invoke enables.
Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. We partner with more than 2,000 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. At Cardlytics, we are analysts, developers, and data scientists. We are marketers, account managers, and consultants to our clients. We are all focused on making sense of the data we see to make it informative and actionable for our partners. Headquartered in Atlanta, GA, with offices in New York City, London, San Francisco, and Chicago, our team rallies around a common desire to win and to help our clients win. We are focused on building a revolutionizing company, but we still care about each other as human beings, and in fact, we know this is a big part of what makes us great.
Publicis Modem is a full service digital agency within the Publicis Worldwide network offering strategy, creative, analytics, user experience, multi-platform (web, mobile, social, gaming) development, paid media, search, social media and eCRM services.