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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
We build technology - really, really cool technology with the intention of creating a more purposeful and connected world. Our connected mobility platform focuses on enhancing the customer experience in trains, planes, automobiles, and everything in between. Our best-in-class technology is the direct result of a best-in-class team. We`re intensely committed to hard work and collaboration. We innovate, reinvent and recreate to keep our technology, and most importantly our team, ahead of the curve. At Edison, we believe time at work should be fulfilling, meaningful and rewarding. After all, a third of one`s lifetime is spent working - what`s the point if it`s not personally impactful? While we strive to build technology that connects brands to customers in relevant ways, we know that work begins inside our office. With strong minds, diverse personalities and out-of-the-box thinkers, we work to create a space where fun is encouraged and hard work pays off. We believe people work for people. We believe our team comes first. We believe we`re better together.
Ascend2 is a team of research and marketing professionals providing Research-Based Marketing exclusively for marketing technology companies and agencies.
Vibrant is the world leader in premium contextual technology aligning billions of words across the internet with relevant video, information, tools, and advertising.
The South Dakota Advertising Federation looks to bring together a wide-variety of marketing and advertising professionals. We may give you the shot of creativity you’ve been wanting. Our mission is to serve as a unified voice for sales, marketing and business professionals through award winning programs, the South Dakota ADDY Awards, educational opportunities including Student Day and a student advertising competition, and public service projects, while acting as a connecting point to the 8th District of the American Advertising Federation and the American Advertising Federation (AAF).