What Happened?
Denver, CO-based Placeable has Appointed Greg Lems as Chief Technology Officer
About the Company
Placeable enables enterprise advertisers to drive brand equity and market growth by unlocking the power of their local market reach. Placeable manages millions of locations for some of the world’s largest brands including Bank of America, Western Union, and Nationwide Insurance. Leading brands trust Placeable to verify and maintain location data, increase online and mobile mapping accuracy, build a local digital presence, and improve the ultimate performance of local search and digital advertising investments everywhere. We empower enterprise advertisers to compete on a local level with increased foot traffic and improved sales conversion rates. Placeable helps enterprise advertisers become authentic, locally-competitive brands.
About the Person
Greg joined Placeable in 2014. He is heading the development and IT operations efforts required for the growth of Placeable’s product offerings. Greg comes to Placeable from Swiftpage, where he led the technology team to take on an acquisition that enabled the company to grow 6x in 2013. He was instrumental in establishing Swiftpage’s agile development teams and processes. Prior to Swiftpage, Greg was CTO at ClickBank. Under his direction, the IT infrastructure and application suite at ClickBank grew to enable a 300 percent increase in sales to $400 million in just a four-year span. Before joining ClickBank, Greg was VP of Healthcare Solutions at bConnected and was responsible for the design and implementation of systems that processed millions of patient records annually. Prior to that he managed the ad serving group at Excite@Home/Matchlogic, which served over one billion internet ad transactions per day. Greg also spent seven years developing CAD/CAM software at EDS/Unigraphics. Greg has a B.S.E.E. from Rensselaer Polytech nic Institute. In recognition of his achievements, he was named CIO of the Year by the Denver Business Journal in 2011. He enjoys DSLR photography and running in the hills around Boulder, and is an avid supporter of the Juvenile Diabetes Research Foundation.
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