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Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
McCann is an integrated marketing communications agency with offices in Vancouver, Calgary, Toronto and Montreal. The agency has been continuously ranked among the top in Canada since 1915. McCann creates meaningful roles for brands in people`s lives and improves the performance and influence of their clients. mccann.ca McCann lives the promise of Truth Well Told – our guiding philosophy that has stood the test of time since 1915. And today, as people`s attention becomes increasingly divided, it`s more important and powerful than ever. At McCann Canada, we are all truth hunters. Because from truth, comes meaning.
DeepIntent is a marketing technology company founded by former Memorial Sloan Kettering data scientists on the principle that digital media can influence positive health outcomes. The company helps healthcare brands and publishers deliver timely digital ads to clinically-relevant patients and professionals in a privacy-complaint way, so health and treatment decisions are made based on the latest, most pertinent information. DeepIntent`s efforts are underpinned by MarketMatch™, its bespoke healthcare technology platform that connects advertisers, publishers, and data providers to operate the first unified, collaborative digital healthcare marketplace. MarketMatch`s built-in identity solution matches digital IDs with clinical, behavioral, and first-party publisher data in real-time so marketers and publishers can qualify campaign-specific audiences and serve relevant, informative ads. DeepIntent works with over 20 major pharmaceutical companies and dozens of media agencies to advertise more than 200 healthcare brands. DeepIntent`s employee count has quadrupled across its New York, California, and India offices since 2017, and the company received industry recognition for outstanding healthcare innovation in 2019.
Visible is a leading provider of Social Intelligence solutions. The Visible Intelligence software platform ensures maximum ROI on social media investments for agencies and Global 2000 customers.
NRS Digital Media is a retail and in-store digital media advertising company that owns and operates over 21,000 point of sale digital screens nationwide in more than 18,000 independent retail stores. They allow advertisers and agencies to frequently re...