| Name | Title | Contact Details |
|---|---|---|
Terry Diamond |
Chief Technology Officer | Profile |
DatafuelX delivers the forecasting, optimization, and activation tools to enable a Convergent TV Landscape. Using our decision science models, the TV ecosystem can unify the reach of television with the precision of digital channels to bring revenue to publishers and results for advertisers.
Frazier & Deeter is an award-winning Top 50 accounting & advisory firm that offers a full scope of tax, audit, internal controls advisory and business transformation services. FD and its family of brands serve clients worldwide, from the Fortune Global 500 companies to growing small businesses, and the firm has been recognized repeatedly as a Best of the Best Accounting firm, a Best Firm to Work For® and a Best Firm for Women in Leadership. The firm is registered with the Public Company Accounting Oversight Board, the Canadian Public Accountability Board and the American Institute of Certified Public Accountants. FD`s brand promise is Investing in Relationships to Make a Difference®, and the firm focuses on consistently exceeding expectations by supporting clients` evolving needs as their businesses grow.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Welcome to PHD. We launched as the first planning-led media agency in the UK in 1990 and today we have over 4,000 people in over 80 offices worldwide. Our agency has been built on a culture of smart strategic thinking, creativity and innovation that delivers effective solutions for the business needs of our diverse client base of local, national and international clients. Driven by our philosophy of ‘finding a better way’, we are renowned for being one of the most forward-thinking media agencies, by challenging convention and breaking new ground in communications thinking. PHD is today one of the most acclaimed media and communication agency networks. We were named Media Network of the Year 2015 by Campaign magazine and our offices around the world are recognised too – from our founding office in the UK being named a Sunday Times ‘Best Company to work for’ for the past 3 years, through to over 50 Agency of the Year awards across the network in the same period. The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC)