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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
1o8 offers clients holistic digital media solutions and measurable marketing intelligence instead of out-of-the-box formulas. At our core, we`re “growth hackers” who excel in every aspect of digital marketing—from paid social media advertising to copywriting, graphics creation, website building and data mining. The result is strategic social and digital media engagement and increased eCommerce traffic for our clients.
At Westfield, we have spent more than 55 years cultivating an environment that celebrates new ideas, dedication, and individual growth. Over our history, we had transformed the shopping experience for millions of people across the globe. Our passionate teams in the United States, the UK, Europe and Australia are preparing for future generations of customers. Among then, you`ll find experts in many fields – engineering, finance, IT, architecture, building and construction, digital innovation, HR, marketing, leasing, legal, creative services and much more.
Goliath Solutions is one of the leading companies in the Business Services sector.
Barkley, a 2023 AdAge Agency Standout (Top 25) and a 2022 Adweek Agency of the Year Shortlist finalist (Top 10) is a full-service, independent creative idea company that helps build whole brands and their biggest possible future. We are committed to knowing modern consumers and employees better than anyone and are proud to be a Certified B Corporation with the firm belief that all brands, including ours, can be a force for good in the world.