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ZenithOptimedia is a leading global media services network with 250 offices in 74 countries. As the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, ZenithOptimedia delivers to clients the best possible return on their communications investment. This philosophy is supported by a unique approach to strategy development and implementation across the full spectrum of paid, owned and earned contact points – the Live ROI planning process. The ZenithOptimedia Group of companies equips our clients with a full range of integrated skills across communications planning, value optimisation, performance media and content creation. Our key clients include Armani Group, ASUS, Aviva, BBC Worldwide, British Airways, Electrolux, General Mills, Lactalis, LVMH, News Corporation, L’Oréal, Oracle, Puma, Qantas, Reckitt Benckiser, Richemont Group, Royal Bank of Scotland, Sanofi, Telefónica O2, Toyota/Lexus, Verizon and Whirlpool. We are part of Publicis Groupe, the third largest communications group in the world.
Founded in 2015, GlassView`s mission is to ensure clients` videos appear on top-tier sites to connect with the most engaged influencers, as well as a massive global audience. The GlassView social video platform offers access to over 250 million unique users in the United States, reaching 98% of the connected country, and over 1.1 billion unique users globally. This inventory, along with the targeting capabilities and techniques, allow advertisers to achieve the most effective social video campaigns. GlassView distinguishes itself with top-tier placements and a strong focus on performance, driving results that are multiples of industry averages. GlassView`s team and Board of Directors feature executives from Conde Nast, MediaCom, Active International and LVMH.
Social Native is a marketplace for content. Our technology matches brands with content creators to create high performing branded content at scale. We have automated the process by which brands define content needs, match with potential creators, and contract with creators who are interested in creating content according to brand guidelines. As a result, the brand can expect a gallery of branded images, distribution on the content creator`s social channel, and key analytics in order to make decisions about how the brand can further use the content.
Likeable Local offers a software solution that allows small businesses to create, enhance and manage their social media presence. Likeable Local was founded in 2012 as a spin-off of Likeable Media, a highly successful social media marketing firm, and has a fully developed product that integrates with Facebook, Twitter, and more social media websites. Our software is sold on a monthly subscription basis, meaning a no-contract commitment from our clients. We believe our product is too successful to leave. Likeable Local has strategic vertical partners such as Henry Schein and Jewelers of America that help better the product for their customers. Likeable Local will happily work with any small business of any size to help them achieve their social media marketing goals.
Casual Astronaut is a boutique content marketing firm that helps brands develop deeper and more meaningful relationships with their customers. We do this by creating relevant content for key moments in the consumer journey — driving engagement and sales. Today`s increasingly fragmented media landscape has devalued traditional advertising, and consumers are now turning to the web for information and entertainment. Companies of all sizes are struggling to transform their marketing efforts to engage these new consumer behaviors. This is our specialty. Casual Astronaut marries content strategy, creation and distribution. We work with brands to create the articles, videos, quizzes and social media posts that attract audiences and prompt consumers to take make a purchase.