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United Sample is one of the worlds most innovative online sample companies.
Reed Exhibitions is a leading global events organiser, with more than 500 events, across 43 industry sectors, in 30 countries.
MSLGROUP is Publicis Groupe`s strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,500 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in Europe, fast-growing China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution.
We are Marketing Alliance Group. We are retail & brand specialists. Marketing Alliance Group delivers industry-leading quality and value in visual merchandising, product displays, and custom plastics. We develop flexible, state-of-the-art manufacturing processes in metal, wood, plastic, and print. Along with operational excellence in production, we provide decades of retail strategy, logistics and design experience and a robust distribution infrastructure, allowing for the rapid development, manufacturing, and deployment of a variety of products.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.