Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California.
We are Wunderman: Creatively Driven. Data Inspired. We are a global digital agency of 7,000 data scientists, creatives and executives in 60 countries committed to inspiring action and sparking innovation. In a world where clients struggle to derive value from the mass of data they collect, Wunderman identifies powerful cultural insights to build campaigns that deliver measurable business results. Wunderman is part of WPP (NASDAQ: WPPGY).
9thWonder is a full service, independent marketing agency. Our specialties range from research and brand strategy to digital marketing, media and creative services.
ITC is an industry-leading one-stop, turnkey corporate messaging solutions provider. Our productions influence perceptions and motivate actions among our clients` most important audiences. Founded on the premise that meetings deserve the same attention to detail, the same production value and the same state-of-the-art equipment as professional theater productions, ITC creates a strategic platform on which content, creative, production and technology are built. Our ability to take a project from inception to completion, via our in-house capabilities and talents, has won ITC a reputation of being a premier one-stop shop within the industry. With a full-time staff of producers, technical directors, creative directors, graphic artists, video directors, editors and technicians, ITC gets the job done right. In addition to our talented staff, ITC uses our own state-of-the-art equipment and staging, as appropriate to the job. We are constantly investigating the latest technologies and innovative techniques to provide our clients with an event that is technically superb and strategically informative.