In 1984, TBWA helped launch Apple`s first Macintosh personal computer with the iconic “1984” commercial. In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign. As the Apple brand grew, the need for a confidential, creative incubator with a dedicated team focused solely on game-changing work became more evident. In 2006, TBWAMedia Arts Lab was born. Today, Media Arts Lab has seven dedicated global offices and 20 network offices around the world. Headquartered in Los Angeles, California, Media Arts Lab is housed in a unique 50,000 square foot space, hidden in plain sight from the outside world. TBWAMedia Arts Lab is part of the TBWA Worldwide network.
Through a proprietary technology and expert services, Adaptly enables the world`s largest advertisers to scale campaigns across walled gardens like Facebook, Instagram, Snapchat, Twitter, and Pinterest. Managed service offerings include strategy, planning, media buying, execution, and analysis.
Tongal is the award-winning creative company that helps brands tell their best stories and engage today`s audiences more effectively. The company has pioneered a new model for creating content, powered by a network of more than 120,000 professional creatives and a proprietary development platform. Tongal develops content strategies and produces video people want to see across every platform, including TV commercials, social and digital campaigns, and original entertainment for innovative brands like LEGO, Nestle, Mattel, NASA, Unilever, General Motors and more. The private company is headquartered in Santa Monica and is backed by Insight Venture Partners.
Cashmere is an award-winning shop and is a lifestyle-marketing company comprised of a diverse collective of minds from the worlds of entertainment, advertising, and new media. Cashmere specializes in identifying trends to create and execute campaigns that resonate in and drive culture. Cashmere utilizes social media, creative strategy, digital trends, experiential, influencer and public relations strategies to provide full-service support for campaigns and brands. Cashmere`s diverse client roster includes top brands and entertainment companies, including: BMW of North America, Jack in the Box, DoorDash, Facebook, Amazon, Quibi, AppleTV+, adidas, Netflix, Universal Pictures and more. Cashmere has been recognized as a leading force within the Creative Industry and has been the recipient of multiple awards; including 2019 Cannes Lions Creative Award, The Clio Awards, AdColor, A100 and named AdAge`s Multicultural 2019 Agency of the Year and recognized in AdAge`s 2020 A-List Agencies To Watch list.
MECLABS is dedicated to using the Web as a laboratory to gain an understanding of the factors that influence human choice. MECLABS develops robust partnerships with leading businesses and universities to conduct real-world research that continuously validates and updates our library of insights.