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Genesis Media is a video ad solutions company that uses its engagement-based platform to solve the premium content monetization challenges for tier-1 publishers worldwide. The Genesis Platform creates new, premium video inventory and revenue streams for its publishing partners and substantially improves engagement and brand lift for its major advertisers with transparent, cost-per-view video distribution at scale.
Cast Iron Media is a premier sports and entertainment solutions company, tailoring custom programs to meet the needs of its partners by engaging fans around live sports, watching at home and at the event. SportStream Live, a collection of live games running on popular on-demand services, offers live inventory to fans who watch MLB, NBA, NHL and NCAA games on Connected TV. CrowdConnect Live provides expertise activating experiential marketing programs and national branding campaigns across all of sports and entertainment, supplemented with an owned and operated DOOH network in MiLB and NASCAR.
McCann Health is the world`s most connected community of health and wellness experts united across six continents by one vision: to help our clients` brands and businesses play a meaningful role in people`s lives. This commitment focuses our 1,600 employees around the world on generating life-changing ideas that improve the health of humanity. Today our company comprises a broad range of global practices including strategic consultancy, healthcare professional marketing, medical communications, consumer health and wellness, global health and specialty practices. McCann Health consists of three strong marketing communications global networks: McCann Torre Lazur, McCann Healthcare (professional) and McCann HumanCare (consumer health & wellness). Specialty units include McCann Echo (professional), McCann Global Health (public health), McCann Pharmacy Initiative, McCann Managed Markets, McCann Complete Medical, and Double Helix (market access, medical communications, strategic consultancy & research). McCann Health is a part of McCann Worldgroup and the Interpublic Group (NYSE: IPG).
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Branchr was established in 2009 to offer simple, CPC-based display advertising