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Spiro, part of the GES collective, is the brand experience agency for the New Now. We create global events and experiences that redefine how humans connect, and we bring them to life across integrated physical, digital, mobile and hybrid mediums. Working with some of the world`s most recognized brands, Spiro`s strategists, creators, innovators, builders, marketers and specialists are skilled in analytic & strategic event management, creative design, and production. Working together, we deliver high-impact experiential exhibits, conferences & events, product launches, sponsorship activations, and consumer pop-ups that unite audiences – wherever they may be.
At AKQA we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients. AKQA is currently home to more than 2,000 employees in 16 offices around the world. Clients include Activision, Audi, Delta, Nike, Starbucks, Rolls-Royce and Verizon.
WITHIN is the world`s first Performance Branding company. WITHIN collapses the funnel between performance and brand to unify marketing objectives, targets, and strategy. Partnered with a brand`s unique value proposition, WITHIN`s integrated media and personalized content solutions are designed to maximize growth.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Essence is a global digital agency and the world`s largest independent buyer of digital media. We blend data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, eBay, Expedia and Barclays. The agency is more than 450 people strong, manages over $650MM in media spend and deploys campaigns in 71 markets via offices in London, New York, San Francisco, Seattle, Singapore and Tokyo.