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Tracxn, an analytics firm co-founded by Sequoia and Accel alumni to track data from startups, has raised a $3.5 million series A round from all over.
At BKV, we're passionate about direct marketing. We've been delivering integrated marketing solutions since 1981, so we really know what we’re doing. With a staff of over 100 direct marketers in Atlanta, we work alongside clients whose names show up on Fortune 500 lists and among the top nonprofit organizations in the world. Our experts address the entire marketing picture using a combination of traditional and digital media—all to ensure we’re measurably growing clients’ brands and sales. We measure success one call, click or visit at a time. Because that's how we know our strategic innovation and creative imagination are doing their jobs: driving brand, response, results and revenue for your business.
Aimia is a data-driven marketing and loyalty analytics company. We provide our clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both our clients and consumers. With about 2,300 employees across 15 countries, Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data and build actionable insights. We do this through our own coalition loyalty programs such as Aeroplan in Canada, Nectar in the U.K., and Air Miles Middle East, and through provision of loyalty strategy, program development, implementation and management services underpinned by leading products and technology platforms such as the Aimia Loyalty Platform – Enterprise and Aimia Loyalty Platform – SaaS, and through our analytics and insights business, including Intelligent Shopper Solutions. In other markets, we own stakes in loyalty programs, such as Club Premier in Mexico and Think Big, a partnership with Air Asia and Tune Group. Our clients are diverse, and we have industry-leading expertise in the fast-moving consumer goods, retail, financial services, and travel and airline industries globally to deliver against their unique needs.
OpenAP enables unified, consistent audiences within premium TV content at massive reach and scale. Founded by a consortium of television publishers and operated by a leading, neutral third-party auditor, OpenAP delivers cross-publisher targeting and independent posting for advanced audiences.