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On June 15, 2017, xAd rebranded to GroundTruth. The rebrand reflects the company`s growing vision for what location can truly accomplish and the scale at which it can be accomplished. GroundTruth was founded on the notion that the status quo isn`t good enough. We want to challenge it every day by empowering our employees to see problems, own them and solve them. The result: a vibrant culture rooted in courage and optimism, and fueled by an ambitious resolve to be an innovator in our industry and a change-maker in our world. Since 2009, our company has grown to hundreds of employees across three continents that serve millions of consumers and marketers.
We are an experience agency. We create meaningful human experiences, connecting the dots across touchpoints. We put people at the heart of every experience, turning emotion into action and action into emotion.
At VigLink, we believe the future of marketing lies within the untapped potential of digital content covering commercial products across the Web. We empower influential publishers who produce this content to connect enthusiastic consumers with the products they love from the brands who value them the most. We accomplish this directly through publishers` words, without need for an ad. By identifying commercial products mentioned within a publisher`s content, VigLink automatically invigorates those terms by transforming them into hyperlinks whose destinations are determined in real-time, advertiser-bid auctions. Yes, hyperlinks, the defining feature of the Web from the very start. The literal “H” in HTML. Every time a clicked link takes a person from one destination to another, value is created. However, that value has never been fairly priced or available for purchase at scale. Until now. Founded in 2009, VigLink is located in heart of San Francisco and backed by top investors including Google Ventures, Emergence Capital, and RRE. VigLink manages a publisher network of over 300,00 sites and apps, a well as an advertiser network of over 40,000 brands and merchants.
In 1964, Jean-Claude Decaux invented advertising street furniture. Ever since, JCDecaux—now the global industry leader—has been the only international player focused exclusively on outdoor advertising, developing 3 areas of business: street furniture, transport advertising and billboard advertising. With 10,230 employees, the Group is present in more than 80 countries around the world.
Kantar Health is a leading healthcare-focused global consultancy, specializing in portfolio optimization, market access, safety and outcomes, and brand and customer insights.