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Barkley, a 2023 AdAge Agency Standout (Top 25) and a 2022 Adweek Agency of the Year Shortlist finalist (Top 10) is a full-service, independent creative idea company that helps build whole brands and their biggest possible future. We are committed to knowing modern consumers and employees better than anyone and are proud to be a Certified B Corporation with the firm belief that all brands, including ours, can be a force for good in the world.
Brand Institute is the global leader in brand name and identity development. We provide a broad portfolio of services to our healthcare, consumer and business-to-business clients, including name development, trademark searches, market research, regulatory and visual identity solutions. As a company that provides specialized services to a sophisticated and discerning clientele, our people are paramount to our success. We staff each of our 17 global offices with experienced and knowledgeable professionals who provide attentive service and insightful strategic direction. Our Miami-based Headquarters Operational Team is the most experienced in our industry with over 370 years of combined branding experience. Our subsidiary, Drug Safety Institute (DSI), is led by former regulatory officials from the FDA, EMA and Health Canada. These industry thought leaders helped shape the global regulatory landscape as it pertains to proprietary (brand) and nonproprietary (USAN/INN) name development. They are now full-time Brand Institute employees who provide our clients with unparalleled guidance in the fields of name strategy, name safety research, labeling/packaging, and risk management. Our service-centric mindset, leading-edge team of regulatory professionals, and tenured operational staff have helped us become the #1 company in our category. We have partnered on the development of over 3,330 brand names and identities, and partner on approximately 80% of the drug names approved worldwide every year.
At Influenster, influence is currency. Influenster is a product discovery platform and reviews site that enables consumers to find new products and get advice to make informed purchases. Members use Influenster to explore the latest products, gain fresh insight, pick up new tips, and share their opinions with others. We help our members compare products and guide them on how products can be integrated into their lives. We inspire a love for products and encourage discovery, conversations and reviews. Influenster partners with brands to sample products to targeted subsets of our social media-savvy members. In turn, members test and review those products on their social networks, essentially becoming ambassadors for the brands. Our gamified platform encourages members to answer market research surveys, write product reviews, participate in challenges, and ultimately develop intimate relationships with brands and products relevant to their lifestyle.
The Glover Park Group is a leading strategic communications and government affairs firm founded in 2001. GPG works at the intersection of business, government, media, culture & technology. GPG offers an integrated and complementary suite of services to plan, build and execute all manner of communications tactics, campaigns and programs. Clients seek out GPG to tell their stories, manage their complex moments, shape their policy environments, market their products and transform their identities.
Pluralytics is an AI-powered platform that equips brands with real-time Content Intelligence to apply language that connects with the underlying values of their customers or find common ground across differences where polarized values exist.