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ใ ๐๐ข๐ฌ๐ญ๐ฎ๐ซ๐ ๐๐๐๐ข๐ โถโธis a Fully Integrated Performance Marketing Agency that helps brands reach the Hispanic Market in the United States.
We are a global, digitally led creative agency focused on building brands that connect to and draw momentum from the culture that shapes consumers` lives. These are the culturally connected brands. Culturally connected brands outperform their categories. They don`t interrupt culture, they make it. And they connect to consumers` hearts and minds, forging a relationship that is both valued and valuable to everyone. We do it by creating a belief-ready idea: an idea that so closely aligns with consumers` values, needs and beliefs โ right now, today โ that it makes the brand instantly relevant and instantly appealing. We can do this with our brands because our thinking is fueled by a unique intelligence engine that analyzes and distills generational culture into actionable knowledge โ in the right now and in the long term. And because we`ve reimagined how agencies deliver all kinds of content, we connect brands to culture with an agility and quality that delivers step-change results.
Craig Karmazin founded Good Karma Brands in 1997 with the purchase of three radio stations in Beaver Dam, Wisconsin. Shortly thereafter, he was fortunate that a number of his childhood friends decided to join him โ they hosted radio shows, passed out t-shirts, sold advertising and talked sports both on and off the air (some things donโt change). This is where our story begins โ Good Karma Brands began as a broadcasting company, where we learned the power of local marketing and strong community relationships. As the company grew through ESPN affiliated radio stations, we quickly became a Best Practices leader within ESPN Audio, and soon found ourselves shifting from a traditional radio company, and into a sports marketing company โ finding new and unique solutions and sponsorships to activate for local advertising partners. Good Karma has expanded into new industries, including events and home solutions, and is always fueled by the desire to do things differently, align with premium brands and offer customized solutions for fans, partners and consumers. In 2015, the relationship with ESPN was expanded, as we could now offer local advertisers access to ESPN`s digital assets within our markets. A short three years later, and driven by the success of our partners and local advertisers desire for ESPN`s premium brand-safe environment, that agreement was extended to include additional markets outside of our radio footprint. Good Karma Brands continues in our expansion phase, both in broadcasting with the acquisition of WTMJ in Milwaukee, and through our ESPN digital markets throughout the country. And while we`ve been around for over 20 years, we pride ourselves on behaving much like we did back in 1997, as an entrepreneurial start-up, focused on getting results for local advertisers and having fun with our friends.
BlueConic is the world`s simplest and most accessible customer data platform, built for marketers to harness the data required to power the recognition of an individual at each interaction, and then synchronize their intent across the marketing ecosystem. BlueConic was founded in 2010, and is headquartered in Boston with offices in Europe. More than 180 brands leverage the platform to drive cross-sell and upsell initiatives, increase conversions, and decrease waste to grow incremental sales and revenue, including Hearst Communications, Moen, T-Mobile, Shinola, America`s Test Kitchen, and American Kennel Club.
Known is built on a foundation of two decades of data science, advanced analytics and pioneering technology, all of which power our acclaimed strategy and world-class creative teams. We`re setting a new standard for modern marketing by leveraging the most sophisticated end-to-end operating system for the most innovative brands in the world. The result? Marketing that is predisposed to succeed and scientifically optimized to profoundly impact our clients` businesses. We do what we do in the most efficient, effective and transparent ways -- and we have a lot of fun doing it, together.