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Affinity Solutions is the first data-led intelligence platform that uses purchase signals as the authoritative source of truth in helping marketers, agencies and media organizations deliver emotionally resonant experiences that enrich people`s lives. Building on our foundation of innovative solutions for Financial Institutions and Retailers that drive acquisition, share of wallet and loyalty, we`re redefining data driven marketing to make it highly personalized. Our unique approach turns consumer data intelligence into actions, and encourages consumers to opt-in. Our solutions are proven to drive shopping behavior and engagement that unlock brand and market share growth for our clients.
Motive is a hybrid agency focusing on nontraditional communications at the cutting edge of digital, experiential, promotional and social marketing. Motive develops and executes ideas that create relationships through deep levels of engagement between brands and their consumers. Winner of the 2011 Grand Ex Award – the experiential industry’s most prestigious honor – for its work on the DEWmocracy 2 campaign, the agency handles work for the Cartoon Network, Mountain Dew, Sierra Mist, Boingo, Native Eyewear, Matador Beef Jerky, SoBe, Van`s Natural Foods and other consumer brands.
The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
LiveIntent is a company built on people. Our culture centers on the people that work here, and our platform centers on the people we help marketers reach. We`re smart. We`re unique. We`re fun to work with. And we`re looking for people that are smart, unique and fun to work with. Our platform connects marketers with an exclusive audience of 120MM people when and where they are paying attention - the moment they open an email sent by over 750 of the biggest brands and publishers.
We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today that means we manage and invest $37 billion in global media on the behalf of our clients, employ over 7,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries. A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay for performance and digital innovation solutions through its network of media agencies including UM, Initiative, BPN, ORION Holdings and ID Media. Its roster of specialty service agencies, including MAGNA GLOBAL, Ansible, Mediabrands Audience Platform (MAP), Mediabrands Publishing, IPG Media Lab, Ensemble, and Identity offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients.