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You can either adapt to change, ignore it, or lead it. At Publicis Kaplan Thaler, we help our clients take the lead. For change that helps them redefine the competitive landscape, leap ahead of the competition, become part of the public consciousness, and start a movement. On July 12, 2012, Publicis New York, part of Publicis Worldwide in the USA, and the Kaplan Thaler Group, part of the Paris-based Publicis Groupe, merged to form Publicis Kaplan Thaler. The combined New York-based entity, with over 650 employees, became the U.S. flagship agency within the Publicis Worldwide Network of over 200 offices in 82 countries. The merger combined the strengths of Publicis New York’s vast global expertise with the Kaplan Thaler Group’s reputation for building iconic brands that became part of the culture. From the onset, Publicis Kaplan Thaler offered clients an entrepreneurial spirit with global scale that is idea-driven across all communications platforms. The agency is fully integrated with digital, social and technology at its core. Publicis Kaplan Thaler is led by Chairman Linda Kaplan Thaler, CEO Robin Koval, and President / Chief Creative Officer Rob Feakins.
Attest is the consumer research platform that puts trustworthy insights in more people`s hands. By combining the best bits of research technology and human expertise, we make it simple and fast for anyone to uncover opportunity with consumer data. Brands like Unilever, Santander, Walgreens/Boots, Klarna, Brew Dr. Kombucha, Trustpilot, JCDecaux rely on us to cut through the noise and deliver facts.
Jumpshot is a next-generation marketing analytics platform that illuminates the online world` helping organizations understand their target audience based on online behavior. Jumpshot provides the deepest` richest` most extensive marketing analytics on the planet` enabling organizations to make exactly the right decision at precisely the right time. Our data is based on a 107 million-plus global user panel and includes secured (https) clickstream data` revealing in-depth buying and social behavior not just browsing. Our data` paired with our intuitive user-centric cloud products` turn the most complex data into actionable` real-life intelligence.
Omnicom Group is the leading global marketing communications company providing the best talent, creativity and digital innovation in the world of integrated marketing services for more than 200 brands - including some of the world`s most iconic, innovative and successful. Omnicom Group (NYSE: OMC) is a strategic holding company that has the industry`s most diverse portfolio of more than1,000 companies serving over 5,000 clients in more than 100 countries. Omnicom and its agencies have a corporate culture distinguished by a long-standing belief in the power of learning and training. The company offers the industry`s richest opportunities for individual growth, with offerings that include Omnicom University, Catalyst at DDB, BBDO University, Tiger Academy at TBWA, Ketchum University, OMD Foundations, and more - all contributing to enhancing employees` professional breadth and our success in retaining top talent. Year after year, Omnicom brands win the lion`s share of industry awards, testament to an intensely creative, vibrantly entrepreneurial and deeply collaborative corporate culture designed to ensure worldwide, world-class marketing and communications services – and profitability – for every client and investor.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.