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VizConnect is a mobile marketing services firm that provides small and medium-sized businesses with the tools and services to create branded Text-to-Video and dynamic QR code marketing solutions. Founded in 2011, the Massachusetts-based firm brings mobile marketing opportunities to entrepreneurs by removing the two largest barriers; cost and technological expertise. Using VizConnect's proprietary software and innovative marketing solutions, small business operators are able develop, distribute, and analyze mobile video marketing campaigns. In 2013, VizConnect adopted a growth strategy based on a best-practices approach to multi-level marketing that has expanded the company's reach to both U.S.-based and international clients. VizConnect is a publicly-traded company that trades through OTC Market Groups, Inc under the trading symbol VIZC.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
At Hill Holliday, we help our clients fight the daily share battle with ideas that win. By swinging hard and fighting smart, we stay laser-focused on the most important part of the equation: the idea. Nothing beats a good one. And every day we come to work and think more of them into existence to help our clients dominate the noisiest of categories. They`re ideas based on hard-won consumer and cultural insights. Ideas that move people emotionally and have teeth. Ideas, in other words, that win.
Ebiquity is a leading independent marketing and media consultancy, advising 80 of the top 100 global advertisers across our 20 offices worldwide.
Big Happy is a company that provides a turnkey approach to rich media at scale, delivering experiences through ads that consumers remember.