What Happened?
San Diego, NC-based Mapp Appointed Eric Lubow as Chief Product and Technology Officer
About the Company
Mapp is a leading provider of insight-led customer experiences. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalization, the highest levels of engagement and long-term customer loyalty are achieved. Mapp has global offices in six countries. More than 700 companies rely on Mapp, including Ella`s Kitchen, Expert, Freesat, Lloyds Banking Group, MyToys, Pepsico, Quint, The Entertainer and Qantas.
About the Person
Eric Lubow is Chief Product and Technology Officer at Mapp. Previously, Eric held various senior IT leadership roles in the industry.
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