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Organic is a leading marketing agency grounded in digital that successfully blends creativity with unmatched predictive intelligence. By creating and continuously testing and optimizing marketing systems, Organic helps global brands accurately predict outcomes, spot trends, identify behaviors, and create a much deeper connection with consumers. Founded in 1993, Organic has offices in New York, San Francisco, Los Angeles, Detroit and London and is part of Omnicom Group Inc. Omnicom is a leading global advertising, marketing and corporate communications company.Omnicom`s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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In 2010 we set out to change the eCommerce marketing space because we saw the obvious flaws in online advertising: Channel confusion, a reactionary system to consumer trends, blind trust in black box algorithms, over-spending, waiting forever on creative and even longer to go live. And, of course, deciphering attribution for performance. Comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project, we focus intensely on one simple objective: To create a performance marketing that actually performs. As a result, we pioneered a cloud-based marketing platform that gives our customers complete control, access to marketing channels, and delivers audience, creative, and performance – all from one beautiful user interface. We call it CANVAS.
The Lacek Group uses customer data to design, build and maintain loyalty and CRM programs for industry-leading clients like Carnival Cruise Lines, DuPont, Enterprise Rent-A-Car, Ford, Marriott, McDonald`s, National Car Rental, Starwood Hotels and Resorts, Verizon, and more. We also develop award-winning advertising and digital marketing campaigns for clients in the B2B and agricultural spaces, including DuPont USA, DuPont Pioneer Seed, DuPont Crop Protection and Chemours. We like to say we operate at the intersection of brands, data and creativity. And as a specialty agency of Ogilvy & Mather, we partner with the world`s most respected agency network to put new and innovative data-driven solutions to work around the globe.