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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
UpSpring PR is a design-minded communications agency that serves architects, designers, product manufacturers, and real estate developers in the hospitality, commercial, and residential design industries.
Artfact is the world leader in developing SaaS and ecommerce applications for the auction industry. Comprised of Auctionzip.com, Artfact.com, Invaluable.com and RFC Systems, Artfact is the world's largest live auction marketplace, reaching over 30 million unique bidders a year, and serving more than 25,000 individual auction houses globally. Through Artfact's web properties, more than 3 million visitors per month arrive at the virtual doorsteps of auctioneers with unprecedented access to search and buy from over 160,000 auctions each year with a combined value of over $25 billion.
Boss Promotions is a company that offers custom promotional branded products, apparel, and merchandise in Toronto. They have over 25 years of custom branding experience and offer worldwide supplier base, distribution, and fulfillment capabilities in bo...