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GroupM is the leading global media investment management operation. It serves as the parent company to WPP`s media agencies – Maxus, MEC, MediaCom, Mindshare and Xaxis who are all global operations in their own right with leading market positions. Our primary purpose is to maximize the performance of WPP`s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities.
Fueling brands to accelerate through experiences, content & conversation that define the authentic value brands deliver in the context of their lives.
We`re an activation agency focused on inspiring purchase through seamless experiences. From online to offline, and in-store to out-of-store, our expertise reflects the lives of the connected shopper.
Atedra is an online advertising network representing major websites reaching more than 20,000 unique visitors per month. Atedra represents more than a hundred websites towards advertising agencies and national advertisers in Canada. Atedra represents over 200 French Canadian websites to agencies and national advertisers, and counts Cogeco, Le Devoir, the Car Guide and Resto Montreal among its roster of clients. Atedra’s network reaches 92% of Quebec internet users with 4.7 million unique visitors and 225 million impressions per month as per comScore data. Atedra has offices in Montreal, Toronto and Quebec City.
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