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Part of the IPG agency network, we have over 27 offices on six continents with more than 2,000 amazingly talented people in our family working together. And, it`s kind of awesome to be a part of a company working with some incredible brands, including American Express, Coca-Cola, Mondelez, Microsoft, Walmart, William Grant & Sons and more.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Dunnhumby is the world`s leading customer science company. We analyse data and apply insights from nearly one billion shoppers across the globe to create personalised customer experiences in digital, mobile, and retail environments. Our strategic process, proprietary insights, and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas and works with a prestigious group of companies including Tesco, Monoprix, Raley`s, Coca-Cola, Macy`s, Procter and Gamble, and PepsiCo.
Sure you`d love new business, but there is no time to chase after it and manage the customers you already have. That`s where I come in! Allow me to bring over 20 years of experience in marketing and branding expertise to work for your business. I`m not just a planner, but I`m a doer which will allow you to stay focused on what you`re good at. No Marketing Department? No problem!
Highnoon is your all-in-one agency for upending the status quo. We provide Digital Marketing and Consulting Services for many industries and verticals.