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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Big Happy is a company that provides a turnkey approach to rich media at scale, delivering experiences through ads that consumers remember.
Founded by four leading media organizations, Nucleus Marketing Solutions is a true national content marketing network for integrated multimedia solutions, offering advertisers a brand safe, easy to access and scalable distribution alternative. Providing innovative solutions for national advertisers across a group of premier premium publishers in news media, Nucleus offer brands trusted and influential advertising environments, and access to 70% of consumers in the top 30 U.S. markets across existing and emerging digital platforms.
Lightbox is a leading digital out-of-home video network that leverages technology and creativity to connect advertisers with 60 million consumers in the real world. The premium video network offers national scale with hyper-local execution via 4,800 can`t-miss screens in shopping environments and city street window fronts across the U.S..
The VideoAmp Platform enables advertisers to optimize their entire portfolio of linear TV, OTT and digital video to business outcomes, measuring how their ads performed against metrics that matter. Powered by the largest, highest quality commingled TV datasets and data science methodologies built from the ground up, we have created a privacy-compliant suite of solutions for advertisers, agencies and publishers to discover, amplify and analyze the entire path to conversion.