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Driven by the legacy of our innovative founder, W.K. Kellogg, the Kellogg Company is the world`s leading producer of cereal, and a leader in cookies, crackers, and savory snacks production. Every day, our well-loved brands, delight families in more than 180 countries. With annual sales of more than $14 billion, our brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg`s®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more.
BFY Holdings is comprised of Medora Snacks, LLC, which was founded in 2008 and is based in Middletown, NY, and Ideal Snacks Holding Corporation, which was founded in 1997 and is based in Liberty, NY. Medora’s primary brand, PopCorners®, is a high growth, better-for-you popped corn snack with a strong track record in the club and grocery segments within the U.S. and Canada and a presence in over 50 countries worldwide. Medora currently offers PopCorners®, PopCorners Whole Grain®, PopCrinkles®, and popped bean chips, and has a number of new products under development. Ideal is a contract manufacturer that produces popped snacks for branded CPG and retail customers. BFY’s mission is to become a global, diversified, better-for-you snack company, directly addressing the growing consumer trends toward healthier living and eating.
At the heart of Welch`s are 1,000 family farmers who make everything possible. Each and every farmer is a grape growing expert, who takes great pride in the vineyards they`ve cultivated for generations. It`s our farmer`s dedication to growing the best Concord and Niagara grapes that`s allowed us to provide families with the delicious juices, jams and jellies they`ve loved for years. Our story began over 140 years ago, when Thomas Bramwell Welch decided to serve grape juice instead of wine at his church. Welch was the first to pasteurize bottled fruit juice using Concord grapes, paving the way for a future industry. After its debut at the Chicago World`s Fair in 1893, Welch`s Grape Juice went on to become the national family favorite it is today. A single glass of Welch`s can stir up memories from the past or help create new ones. At Welch`s, we believe in the power of getting together - even if it`s just a few minutes to connect over a glass of juice or a sandwich. We want to help you enjoy life`s every day moments and share what`s good.
MUD\WTR began as a way to revolutionize how people wake up and start their days. Its flagship product, :rise cacao, is a low-caffeine coffee alternative made from adaptogenic mushrooms, masala chai and cacao. MUD\WTR followed that up with a calming evening blend, :rest rooibos, in 2021 to encourage consumers to adopt a more mindful evening ritual. With more products soon to come and an exciting array of mental-health-supporting content (across a podcast, films and Trends w/ Benefits), MUD\WTR exists to create healthy minds through healthy habits.
Vitamin Well is a Swedish company that develops, produces and markets vitamin- and mineral enriched beverages with a distinct function.