What Happened?
New York, NY-based M and C Saatchi Performance Promoted Dane Buchanan as Chief Data and Analytics Officer
About the Company
M&C Saatchi Performance is a global digital media agency that takes a human approach to connecting brands with people, across all channels. It delivers cost effective, measurable results for brands through taking the time to understand their business, their objectives and their audiences. Its innovative media strategies are underpinned by data, compelling creative and informed media buying to deliver business growth for its clients. Its team of specialists manage campaign effectiveness with a relentless focus on optimising channels, content, format and placements. Founded in 2006 as a mobile agency, M&C Saatchi Performance is built on serving brands in the modern landscape, where everything is measurable and accountable across digital touchpoints, at all times.
About the Person
Dane Buchanan is Chief Data and Analytics Officer at M and C Saatchi Performance. Previously, Dane held various senior IT leadership roles in the industry.
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