CTOs on the Move

M and C Saatchi Performance

www.mcsaatchiperformance.com

 
M&C Saatchi Performance is a global digital media agency that takes a human approach to connecting brands with people, across all channels. It delivers cost effective, measurable results for brands through taking the time to understand their business, their objectives and their audiences. Its innovative media strategies are underpinned by data, compelling creative and informed media buying to deliver business growth for its clients. Its team of specialists manage campaign effectiveness with a relentless focus on optimising channels, content, format and placements. Founded in 2006 as a mobile agency, M&C Saatchi Performance is built on serving brands in the modern ...
  • Number of Employees: 250-1000
  • Annual Revenue: $250-500 Million

Executives

Name Title Contact Details
Dane Buchanan
Chief Data and Analytics Officer Profile

Similar Companies

Truth Collective

Hi. We`re Truth Collective. We`re one honestly creative company. We believe in crafting great brand stories, big business growth ideas and above all, the truths that make an impact.

Socialyte

Socialyte is an award-winning creative agency and content production studio led by industry pioneer Beca Alexander.

Clear Edge Marketing

ClearEdge Marketing is a fully integrated agency trusted by growth-obsessed talent and HR tech companies to light the way to success. We`re bright thinkers who craft super-smart strategies that accelerate pipelines and make brands matter - whatever comes their way. Think digital, creative, utterly targeted, data-driven and ahead of the curve. We spark conversations that ignite relationships between brands and their audiences — and make them stick.

Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.

Crowd Point Analytics

Crowd Point is an influencer campaign building platform that was designed to leverage the power of AI to eliminate the need for traditional influencer search and discovery tools. Crowd Point`s proprietary Influencer Campaign Builder (ICB) builds a roster of niche and micro-influencers whose aggregate audience accurately meet the target demographics and total number of followers (or total budget) that a marketer is seeking. Powered by data science and built for marketers, Crowd Point`s platform builds influencer campaigns at scale without having to navigate overly complex search and discovery tools. By answering a simple, straightforward series of audience questions in our self-service platform, Crowd Point delivers a customized roster of influencers and a targeted campaign in real time. We offer the most precise demographic targeting currently available while providing unparalleled ease of use. By combining expertise from both the data science and marketing worlds, Crowd Point has taken the guesswork out of influencer campaign building.