What Happened?

About the Company

Alto is a Dallas-based ridesharing company founded in 2018 by Will Coleman and Alexandra Halbardier. It operates primarily in Dallas and Houston, focusing on providing on-demand rideshare services through its app. Alto employs professional drivers as W-2 employees and maintains a proprietary fleet of luxury SUVs, ensuring high standards of safety and service. The company emphasizes safety with 5-star crash-rated vehicles, real-time video monitoring, and professionally trained drivers. Alto has exclusive curbside pickup rights at Dallas Love Field Airport, enhancing its service offerings. With a workforce of over 300 employees, Alto aims to deliver a premium transportation experience, differentiating itself from competitors by focusing on employee-based drivers and owned vehicles. The company is committed to consolidating its presence in Texas while maintaining its high-quality service model.

About the Person