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Juicero is on a mission to invent products, services and experiences that help people consume the fresh foods that manifest true health and longevity. With the introduction of the first home cold-pressed juicing system—The Juicero Press, Packs and connected Juicero App—Juicero reinvented the “farm to glass” supply chain to bring 100% raw, fresh, organic produce directly to consumers’ homes and make it easier to drink homemade, healthy juice every day.
Since 1869, we`ve been connecting people through food they love. Our history was created by remarkable people, ideas and innovations. We are stewards of amazing brands. We have a focused strategy and leading brands in our two divisions: Meals & Beverages and Snacks. We foster a culture of belonging where people come first. We live our values, always, and show great care for the communities we call home. We are passionate and relentless in our pursuit of winning with character, while setting the highest standards for performance.
We know you care about the future of food, and so do we. That`s why our experienced teams of ingredient specialists, technical experts, bakers, and culinary creators are working to develop innovative products that feed the world today and nourish what comes next for tomorrow. At the center of our efforts is a collaborative approach that brings the best of human insight, hard work, and trusted nutrition together to help our customers – and the future of nutrition – grow.
MUD\WTR began as a way to revolutionize how people wake up and start their days. Its flagship product, :rise cacao, is a low-caffeine coffee alternative made from adaptogenic mushrooms, masala chai and cacao. MUD\WTR followed that up with a calming evening blend, :rest rooibos, in 2021 to encourage consumers to adopt a more mindful evening ritual. With more products soon to come and an exciting array of mental-health-supporting content (across a podcast, films and Trends w/ Benefits), MUD\WTR exists to create healthy minds through healthy habits.