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ChappellRoberts is an advertising agency that delivers creative marketing solutions powered by strategy to create positive change for their clients and community.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
NYIAX creates solutions to clear the barriers between media buyers and sellers, enabling strong, safe, and seriously impactful partnerships. Built on the Nasdaq financial framework, the NYIAX platform brings the certainty of the financial space to the ad marketplace; allowing for unmatched security, transparency, and efficiency across all transactions, regardless of the complexity or scale. Every aspect of the NYIAX platform, from our vast discovery network to our automated compliance assurance, has been developed with transparency in mind. It all comes together as a powerfully safe environment for brands, agencies, and publishers to create more profitable partnerships in less time than ever.
Allegra Marketing, Print, and Mail combines strategy and turn-key execution to deliver print and marketing communications. We serve small to medium sized business owners and marketing professionals, utilizing environmentally friendly manufacturing processes.
Brand Builder, promotional products and corporate gifts, specialty with on campus recruiting