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When W.K. Kellogg founded Kellogg Company in 1906, he had no way of knowing that his fledgling business would grow to become among the most recognized and respected companies in the world. All he knew was he wanted to help people enjoy a healthier, more nutritious breakfast — and he was determined to succeed. Although more than a century has passed and our product portfolio has expanded beyond breakfast, we have never lost sight of the principles put in place by our founder. Despite the ever more rapidly evolving landscape in which we compete today, Kellogg Company remains as committed to enriching the lives of our consumers worldwide. Our strategy is simple and is composed of four pillars: Win in Breakfast; Be a Global Snacks Powerhouse; Double our Emerging Market Engine; and Win Where the Shopper Shops. These pillars guide all that we do from the pursuit of acquisitions to the launch of new products. Underlying all these actions, however, remains our commitment to driving profitable growth. We invest in brand-building activities and innovation to increase sales and improve mix, we limit spending on overhead, and we increase profitability; it is this profitability that is then used to fund the cycle again. Our strategy and operating model are clear and they are driving focus and improved results. We are very proud of our company’s heritage, and are very excited about our potential.
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Zaycon Foods was founded in 2009, and in just a few short years it has grown into an innovative force to be reckoned with on the food retail scene. The company holds regular “sales events” in all 48 of the continental United States, and their customer base grows daily. Thanks to a relentless commitment to quality and service, Zaycon Foods is now a brand trusted by hundreds of thousands of customers, and it is quickly becoming a fixture of myriad communities across the nation.
PIM Brands, Inc. (PIM) is one of North America`s premier makers of fruit snacks, confections and other treats. PIM is ranked amongst the top 50 global confectionery companies and has also been named as one of the fastest growing CPG companies in the U.S. by Boston Consulting Group and IRI four times in the past six years.