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We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today that means we manage and invest $37 billion in global media on the behalf of our clients, employ over 7,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries. A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay for performance and digital innovation solutions through its network of media agencies including UM, Initiative, BPN, ORION Holdings and ID Media. Its roster of specialty service agencies, including MAGNA GLOBAL, Ansible, Mediabrands Audience Platform (MAP), Mediabrands Publishing, IPG Media Lab, Ensemble, and Identity offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients.
IQM is a programmatic media buying and audience intelligence platform focused on politics, advocacy, and issue-based campaigns. They provide 360-degree political advertising solutions to political campaigns and advocacy organizations including planning...
TargetX has served as an innovative force in the field of higher education, helping colleges and universities customize and implement effective and innovative technology solutions. A leading CRM company, TargetX provides a campuswide solution to help colleges build relationships and forge lifelong communications with their most important constituencies, including prospective students, current students, alumni and potential donors. The company`s CRM is built on the powerful development platform of Salesforce.com” the worldwide leader in customer relationship management and a pioneer in cloud computing. With its 19-year reputation for innovative technology and industry expertise, TargetX has become one of the most trusted CRM providers in higher education.
Barefoot is a brand experience agency on a mission to end meaningless moments between consumers and brands. The human experience is made up of moments - small interactions that, when strung together, form our associations, our relationships and our truth. The brand experience is no different. There is potential in every moment. Remembered if it`s meaningful. Forgotten if it`s not measured. Irrelevant if it`s missed altogether. We live and work for these moments. For knowing which matter and which don`t. For showing up at moments when expected. For creating moments never before experienced. This is what we celebrate, what we champion and what we practice. We do this through integrated capabilities across experience design, marketing technology, marketing sciences and media.
Direct Digital Holdings brings state-of-the-art supply-side and demand-side advertising platforms together under one umbrella company. We deliver significant ROI for middle market advertisers. We give advertisers of all sizes unparalleled reac...