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Brand Institute is the global leader in brand name and identity development. We provide a broad portfolio of services to our healthcare, consumer and business-to-business clients, including name development, trademark searches, market research, regulatory and visual identity solutions. As a company that provides specialized services to a sophisticated and discerning clientele, our people are paramount to our success. We staff each of our 17 global offices with experienced and knowledgeable professionals who provide attentive service and insightful strategic direction. Our Miami-based Headquarters Operational Team is the most experienced in our industry with over 370 years of combined branding experience. Our subsidiary, Drug Safety Institute (DSI), is led by former regulatory officials from the FDA, EMA and Health Canada. These industry thought leaders helped shape the global regulatory landscape as it pertains to proprietary (brand) and nonproprietary (USAN/INN) name development. They are now full-time Brand Institute employees who provide our clients with unparalleled guidance in the fields of name strategy, name safety research, labeling/packaging, and risk management. Our service-centric mindset, leading-edge team of regulatory professionals, and tenured operational staff have helped us become the #1 company in our category. We have partnered on the development of over 3,330 brand names and identities, and partner on approximately 80% of the drug names approved worldwide every year.
Founded in 1978, ALC has grown to become one of the industry`s leading privately-held providers of first-party data solutions. Headquartered in Princeton, New Jersey - and with offices across the U.S. - the company enables its portfolio of clients, including the leaders in virtually every business sector, to grow and improve bottom-line profitability through the innovative use of marketing information, segmentation, and broad selectivity.
Metric Theory provides Search Engine Marketing and display advertising services for our clients. We are able to achieve market-leading results by focusing on: Data - We have unprecedented access to data on who`s visiting a site, what actions they are taking, and how they got there.
BrightLine is the leading interactive ad solution for connected TV, with the only ad products, ad server, and analytics dashboard architected exclusively for connected TV and OTT services. BrightLine`s InCAST solution suite allows marketers to further enhance premium CTV/OTT advertising with interactivity including long-form video, localized dynamic content (store/dealer locators, local pricing), social engagement with Facebook, Twitter, and Instagram, and a host of other interactive options that extend ad encounters beyond 15 or 30 seconds. Clients already working with BrightLine to enhance their TV advertising include AMEX, The Home Depot, Estee Lauder Companies, GM, Unilever, Nat Geo, and others, with reach spanning over 80 of the top apps across all major CTV devices, including Roku, Amazon Fire TV, and Samsung Smart TVs.
POP was founded in 1996 by a group of creative technologists compelled to design breakthrough experiences for what was then a revolutionary new medium - the Internet. From the start, we coupled our aesthetic and engineering prowess with a collaborative, consultative approach that has enabled our work to make a lasting impact on our clients` businesses.