| Name | Title | Contact Details |
|---|---|---|
Tricia Jennings |
Director, Data Analytics | Profile |
Oleg Korenfeld |
Chief Technology Officer | Profile |
We are a private, Los Angeles-based holding company with specialty firms in content development, marketing technology and strategic services. Our mission is to understand your customers and efficiently engage with them via smart, data-driven content solutions that promote loyalty and business growth. Our scope of activity also includes product and service creation in addition to financial investment practices. Besides LA, our offices can be found across North America in Cincinnati, Columbus, Louisville, Orlando, Toronto and Vancouver.
WAXMAN is a progressive-minded public affairs firm led by former Representative Henry Waxman, deemed “one of the most accomplished legislators of his or any era” by President Obama. Now out of Congress, Henry heads WAXMAN`s all-star team, using advocacy, communications and campaigns to help shape policies, advance causes and build movements. We primarily work in the areas of environment, health care, telecommunications and technology. A sampling of current clients include National Wildlife Federation, Rainforest Foundation Norway, the National Association of Community Health Centers, California Association of Public Hospitals, World Bank and American Association of Justice.
Simulmedia is a New York based technology company for TV advertisers. Its Performance TV products - powered by the company`s patented VAMOS data-driven predictive analytic software - deliver high performance targeted national TV ad campaigns at massive scale for dozens of top brands like Clorox, The Home Depot and Choice Hotels. Independent studies show that Simulmedia TV campaigns regularly deliver higher ROI than conventionally planned and targeted campaigns. This is why Simulmedia is alone among TV companies in guaranteeing the performance of its campaigns.
As the established global expert in market research data and services, Research Now optimizes your market research and decision-making to drive business results. We conduct rigorous consumer and B2B data collection and provide robust panel sampling via a variety of methods. We also provide expertise that includes such services as sample selection optimization, survey creation, and data visualization. Founded in 1999, we were a pioneer in originating online data sampling and created the first B2B panel, and continuously explore new ways to make you and your market research more effective. With more than 3,000 clients around the world, over 11 million panelists in more than 40 countries, and more than 20 offices around the globe, Research Now has extensive knowledge and capabilities to improve market research performance. We are dedicated to being the most trusted provider of comprehensive solutions and services to meet a range of market research needs and to drive powerful insights and competitive business advantage for our partners and clients.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.