| Name | Title | Contact Details |
|---|---|---|
Tricia Jennings |
Director, Data Analytics | Profile |
Oleg Korenfeld |
Chief Technology Officer | Profile |
MERGE is an ad agency with an uncommon combination of strategy, creativity and technology. The name MERGE reflects our belief that collaborative approach across all disciplines leads to more effective and creative work for our clients. We`ve helped companies across a range of industries, from Fortune 500`s to startups.
VML is a global marketing agency that transforms brands by inspiring connections through a connected consumer experience. Through every touch point we create, story we tell and relationship we build, we strive to inspire genuine human connections. VML`s clients include Bayer Animal Health, Bridgestone, Colgate-Palmolive, Electrolux/Frigidaire, Ford, Microsoft, NAPA AUTO PARTS, New Balance, PepsiCo, Sherwin-Williams Consumer Brands Group, Sprint, Tyson and Wendy`s. Founded in 1992 and headquartered in Kansas City, Missouri, VML joined the world`s largest communications services group, WPP, in 2001. We have more than 3,000 employees with principal offices in 33 locations across six continents, and are proud to have been included on Ad Age`s Agency A-List in 2016, 2017, and 2018.
The National Mango Board (NMB) is a national industry funded agriculture promotion group that focuses on promotion and research for U.S. and imported fresh mangos. Our mission is to increase consumption of fresh mangos in the U.S. by inspiring consumers and educating them about the culture, flavor, and nutrition of mangos, while bringing the industry together. The NMB is guided by Board Members made up of industry leaders; 8 Importers, 7 Foreign Producers, 2 Domestic Producers and 1 First-handler. Board Members serve three-year terms and can be nominated for two concurrent terms. The Board Members create the Strategic Plan, approve yearly budgets and are hands-on in the creation of programs; all addressing our mission of increasing the awareness and consumption of fresh mangos in the U.S.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Clearlink is an award-winning digital marketing, sales conversion, and technology company headquartered in Salt Lake City. A trusted partner for Fortune 500 companies since 2003, Clearlink delivers intuitive, engaging experiences throughout the customer journey to connect consumers with its brand partners. Clearlink`s people-focused culture has been recognized internationally for strong leadership, business growth, innovative employee initiatives, and corporate social responsibility.