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Sigma Loyalty Group`s consumer, small business and enterprise solutions all share one thing in common – helping our clients build more loyal and more profitable relationships with their customers.
As a purpose driven association, biased to action, we will help companies tackle the structures in place that contribute to the Gap in Belonging, Representation, Inclusion, Diversity & Equity.
Craig Karmazin founded Good Karma Brands in 1997 with the purchase of three radio stations in Beaver Dam, Wisconsin. Shortly thereafter, he was fortunate that a number of his childhood friends decided to join him – they hosted radio shows, passed out t-shirts, sold advertising and talked sports both on and off the air (some things don’t change). This is where our story begins – Good Karma Brands began as a broadcasting company, where we learned the power of local marketing and strong community relationships. As the company grew through ESPN affiliated radio stations, we quickly became a Best Practices leader within ESPN Audio, and soon found ourselves shifting from a traditional radio company, and into a sports marketing company – finding new and unique solutions and sponsorships to activate for local advertising partners. Good Karma has expanded into new industries, including events and home solutions, and is always fueled by the desire to do things differently, align with premium brands and offer customized solutions for fans, partners and consumers. In 2015, the relationship with ESPN was expanded, as we could now offer local advertisers access to ESPN`s digital assets within our markets. A short three years later, and driven by the success of our partners and local advertisers desire for ESPN`s premium brand-safe environment, that agreement was extended to include additional markets outside of our radio footprint. Good Karma Brands continues in our expansion phase, both in broadcasting with the acquisition of WTMJ in Milwaukee, and through our ESPN digital markets throughout the country. And while we`ve been around for over 20 years, we pride ourselves on behaving much like we did back in 1997, as an entrepreneurial start-up, focused on getting results for local advertisers and having fun with our friends.
Create the future faster. We transform brands through creativity and technology. We were founded in 2001 and are a subsidiary of Cheil Worldwide, with 55 offices worldwide. The agency provides end-to-end marketing services to help brands navigate a world where the Internet has become the central and driving force for culture and commerce. In 2020, Barbarian was recognized for its gender quality efforts through 3% Certification.
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York with a second full-service office in Los Angeles. The agency is consistently recognized as a best place to work in the industry, and has been named to Crain’s Best Places to work in New York City list for three consecutive years; received Advertising Age’s Best Place to Work designation in 2015, 2012, and 2011. The agency has been named MediaPost and iMediaConnection Mobile Agency of the Year in 2015, and won the Large Agency O’Toole award for media excellence in 2014. Founder, CEO, and President, Bill Koenigsberg, was named 4As Chair of the Board in 2014, and is the first person from a media agency to hold this prestigious position in the 100-year history of the 4As, the marketing industry’s leading trade association. Koenigsberg was been honored with additional industry accolades such including a spot on Variety’s renowned Gotham 60 List and AdAge’s Industry Executive of the Year award. He is the only person to receive Advertising Age’s Media Maven Award twice. The company’s mission is “To create the most meaningful brand connections within the lives of people everywhere.” By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $6.5 billion, over 1,200 employees (#Horizonation), and clients that include Burger King, GEICO, LG Electronics USA, and A+E Networks.