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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Marketing Department as a Service. Mojenta is a full-service marketing agency exclusively serving B2B telecom, IT, cloud services, and SaaS companies.
Raven Public Relations is a strategic public relations partner to creative businesses such as ad agencies, media and production companies, ad tech platforms, creative technology businesses, media networks, and publishers. They shape market perception o...
ClearCall Solutions is a leading business to consumer marketing and sales organization that partners with Fortune 500 companies. Their expertise in marketing analytics and sales systems has enabled them to be ranked among the top U.S. dealerships representing ADT Security and Dish Network. With solid growth plans in place, ClearCall Solutions plans on growing to $ 1 billion in size within the next 10 years.
McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded over 100 years ago with their own platform, “Truth Well Told”, McCann is the world`s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding agency of McCann Worldgroup a creatively driven global marketing company, part of the Interpublic Group.