| Name | Title | Contact Details |
|---|---|---|
Pradeep Kumar |
Chief Data Officer | Profile |
John Whiting |
Global Chief Security Officer | Profile |
BzzAgent, dunnhumby’s advocacy marketing arm, helps the world’s largest brands engage everyday influencers to drive sales. BzzAgent provides brands with a powerful engagement platform to inspire our everyday influencers, BzzAgents, to create authentic content and conversations in the places that matter most and at scale. Proven measurement practices provide detailed analysis of key retail metrics, incremental sales, and ROI. BzzAgent has been a pioneer of word of mouth marketing since 2001 and as the global leader in consumer advocacy we have spent years using the power of human interaction to help brands build trust in a managed, scalable, and measured way. Social marketing powered by data-driven insights: it`s a blend of social and science you just won`t find anywhere else — with results you won`t find anywhere else, either.
As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands` customers prefer. Our data and technology platform links customer records with our proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel.
Vibes is an international leader in mobile marketing engagement, helping brands reach consumers on the go. The Vibes Mobile Engagement Platform enables marketers to deliver compelling and profitable mobile engagement conversations. The Common Short Code Administration recognizes Vibes as one of only four Tier 1 aggregators, connecting directly to all major carriers. This means we cut out the middle man to launch effective campaigns and resolve problems faster. Our customers draw on the expertise of 170 of the best minds in mobile technology and marketing. Gartner Research named Vibes a "Cool Vendor in Mobile Marketing" and Forrester Research, Inc. has featured Vibes in its Mobile Messaging Vendor Overview and The Future of Mobile Wallets reports.
Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.