What Happened?

Hollywood, CA-based Mass Hysteria Entertainment appointed Brent Friedman as Senior Vice-President of Technology.

About the Company

Mass Hysteria Entertainment is a new multi-media entertainment company created to produce feature films with an interactive component for the young adult market. For more than a century, movies have been the premier form of entertainment, but the basic experience has not changed much over the years. Although movie grosses are currently at record levels due to increased ticket prices, attendance is down by 3%. Movie stars, the great insurance policy of the past, are not delivering today's young audience. 3D, the reason behind the increased ticket prices, is fun but already becoming commonplace. In the corporate world, technology is the primary driver of progress, but so far the film industry has not found the in-road to harness its power. At Mass Hysteria Entertainment, we believe our proprietary technical innovations to the theatrical experience will herald the next iteration of cinema for the 21st Century.

About the Person