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MECLABS is dedicated to using the Web as a laboratory to gain an understanding of the factors that influence human choice. MECLABS develops robust partnerships with leading businesses and universities to conduct real-world research that continuously validates and updates our library of insights.
Barometric empowers brands to pursue digital advertising with comfort and confidence — unlocking the true power of digital by deriving value from data. Originally developed as an internal tool for AdTheorent`s data-driven digital ad network, Barometric currently processes 3-4 billion ad calls per day. Since 2011, Barometric has served, tracked, and organized petabytes of data for use by AdTheorent`s predictive modeling platform, delivering unparalleled accuracy.
Propelled BrandsTM is the multi-brand platform company under which service industry franchise brands operate and grow. Our family of brands includes FASTSIGNS®, NerdsToGo®, MY SALON Suite® and Salon Plaza®, all of which have found tremendous success in their respective industries. FASTSIGNS is the leader in the $29 Billion sign industry, while NerdsToGo is a growing franchise organization in the IT services business. MY SALON Suite and Salon Plaza (Suite Management Franchising, LLC) are a principal leader in the rapidly growing salons and beauty services sector and are on the way to becoming one of the nation`s largest salon suite franchisors. We are excited to help them reach even greater heights as we move into the future. We know franchising, we love franchisees, and we have a supportive, motivating culture. Propelled Brands started with acquiring FASTSIGNS and built a network with extremely high franchisee satisfaction, yearly improvements in franchisee profitability, and strong financial benchmarks and net promoter scores. We bring the same strategy, culture, and discipline to every company we partner with while also enriching the lives of their franchisees.
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen`s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry`s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world`s population.
Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.