Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Intouch group offers a range of services across a network of marketing affiliates with a team of innovators and change-makers dedicated to overcome the challenges in the life sciences.
Founded in 2011, TWO NIL is a leading growth consultancy with strategy, analytics, and media activation at its core, serving the top direct-to-consumer brands. TWO NIL provides clients with unbundled solutions across their acquisition marketing needs, from growth strategy to execution, media activation, optimization and forecasting. Headquartered in Los Angeles, California, TWO NIL is a trusted guide to corporations across the nation, including 23andMe, Bombas, Dollar Shave Club, Experian, Glassdoor, Blue Apron, RxSense, and many others.
Hudson Yards NYC is one of the leading companies in the Business Services sector.
Takumi is an industry leading Influencer Marketing platform that makes it effortless for brands to work at scale on Instagram campaigns.