Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Marketing Plus, established in 1984, is a medium-size, full-service creative agency, specializing in print advertising elements, business to business and public relations. Attention to effective marketing plans and the client`s goals are of the utmost importance to us. We work with clients to develop and maintain their targeted path to marketing and branding success. Our responsive service and partner approach in all phases of projects creates successful marketing and advertising campaigns and long-term relationships. Many of our current clients have been with Marketing Plus for 20 plus years. Marketing Plus prides itself on, and is known for: Specialized experience in creative concepts; from logo development to key promotions, print and on-line marketing, and building a brand. High-level graphics and knowledge with most current technology and software producing quality work for all programs. Efficient communication program development in all mediums, out-of-the-box approaches, print, radio, social media, and PR programs. Our experienced award-winning team operates efficiently and effectively so that clients can maximize their program investment.
OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.
ItemMaster® helps both manufacturers and retailers drive better consumer shopping experiences. Through the Every Brand Platform and Everywhere Network, brand-verified product content is delivered to a data-powered market to drive growth for brands and retailers alike. The open exchange network provides content to retailers and e-tailers both large and small: Amazon, Southeastern Grocers, Peapod, Walmart, Instacart, Ahold Delhaize, Woodman`s and more. And the cloud-based Brand Activation™ Platform enables clients 24x7 access to manage, enhance and access real-time analytics and actionable brand data to drive business decisions. We`re working with clients across all CPG category to help small brands and big brands be visible to retailers and e-tailers. A privately-held, venture-backed company, ItemMaster already supports Complete & Verified™ content for over 5,300 brands and distributes over 42 million pieces of manufacturer content annually. Contact us to schedule a platform demo or learn more about integration options for the open distribution network.
Hargrove is a renowned creator of face-to-face experiential environments. We have a passion for telling our client’s story visually—we create world-class experiences. We are a national general services contractor for trade shows, a full-service event and production company as well as a designer and fabricator of custom and rental exhibits. Our range of products and services means we can deliver customized solutions to each of our valued clients. Our company is built on a legacy of providing extraordinary quality and remarkable service. Our culture is based on the belief that our clients’ success is our top priority. Personalized service and show-stopping creativity have become the hallmark of our business. We are called upon to create an endless variety of events including global meetings, international trade shows and conventions, multi-show exhibit programs, corporate events, galas, mobile and experiential marketing programs, exhibit rentals, outdoor events and much more. We are the largest woman-owned business in our industry and a member of the Inc. 500/5000 list.