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In 2010 we set out to change the eCommerce marketing space because we saw the obvious flaws in online advertising: Channel confusion, a reactionary system to consumer trends, blind trust in black box algorithms, over-spending, waiting forever on creative and even longer to go live. And, of course, deciphering attribution for performance. Comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project, we focus intensely on one simple objective: To create a performance marketing that actually performs. As a result, we pioneered a cloud-based marketing platform that gives our customers complete control, access to marketing channels, and delivers audience, creative, and performance – all from one beautiful user interface. We call it CANVAS.
ACCENT Marketing Services is the performance marketing company for brands that are passionate about keeping and growing customers. Our data-driven approach combines the right tools, strategies and resources to help brands get the most out of their customer relationships. And our Continuous Engagement Improvement℠ process is proven to transform customer service touch points into powerful relationship and brand-building tools. Since 1993, ACCENT has helped world-renowned brands acquire, support, retain and grow customers at every lifecycle stage. Today, we provide expert guidance to help our clients engage with their customers in the digital, social, interactive and real-time world. By consistently delivering personalized and engaging customer experiences, we have turned clients like BJ’s Wholesale Club into a Forrester Top 10 Customer Experience firm and helped a Fortune 100 telecommunications client move from worst to first in customer service. Whether consumers are on the phone, online or in the social cloud, ACCENT ensures our clients are part of the conversation. Because every time a customer interacts with your brand, it’s an opportunity.
We were founded on the belief that the communications industry has changed, and that change is just the beginning of a fundamental shift in the way consumers will ultimately engage with brands. In 2007, we coined the phrase, “The Consumer is the Medium,” a philosophy which has guided our approach to the biggest challenges facing some of the world`s most influential brands including adidas Originals, Chanel, Coca-Cola, Google and TripAdvisor. Our unique thought leadership model involves identifying the core of a brand`s communication problem and deploying a creative solution in the most effective medium possible, turning creative ideas into powerful business tools. The result is a body of work which spans every medium, from traditional communications to retail environments to digital platforms and social activations, all aimed at empowering the most important medium, the audience. We have been recognized for our breakthrough communication solutions throughout the industry and been featured as the “Agency to Watch” in both AdAge`s and Creativity`s Agency A-Lists. Our work has twice won the Crème De La Crème award for the best work across the entire WPP network and most recently garnered 8 Cannes Lions in 2012, including the inaugural Grand Prix for mobile marketing.
We Are Social. We are a global agency. We deliver world-class creative ideas with forward-thinking brands. We connect people and brands in meaningful ways by creating ideas people like and share. We call this social thinking.
Strategic Value Publishing (SVP) is a custom media publisher that specializes in addressing the unique needs of advertisers who desire to reach a specialized audience ranging from government officials to various trade professionals.