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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
We`ve been building brand agency and urgency since 1969. Since then it`s been a non-stop hustle to grow, evolve, and lead the industry in strengthening our clients` businesses. Uniquely unapologetic, our no-BS approach has delivered bold, business-first strategies to brand partners including Reebok, Johnson & Johnson, PNC Bank, AB InBev`s Budweiser, Michelob Ultra, and Busch brands, Siemens, Celestial Seasonings, Green Giant, Spectrum, Newman`s Own and DraftKings. A full-service, integrated advertising and digital agency, we bring together a diverse group of talented thought leaders with unique perspectives, skill sets, and passions. When you partner with Deutsch, we promise you a team, process and tools that are both brave and disciplined.
Revcontent is a leading multi-format content marketing and native advertising platform that leverages lightweight, customizable technology to empower the web`s leading publishers and marketers to reach and exceed their revenue, engagement, and growth goals. Revcontent`s clients include Microsoft, CBS, Barstool Sports, LA Times, and Nexstar and has been featured in industry-leading publications such as TechCrunch, Forbes, Digiday, and AdExchanger. Revcontent was acquired by Star Mountain Capital and Capital Dynamics in 2021.
Companies spend $385B annually trying to gather and capitalize on their organizational intelligence (human insights). However, today`s approaches of gathering these insights are inefficient, disconnected, and slow to deliver value. 9Lenses is the first enterprise SaaS platform that has productized this process, accelerating and automating how companies move from human insights to value-creating actions. 9Lenses customers include leading G1000 corporations, and is led by an executive team with a track record of building disruptive technology companies.