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Contentgine is a content-driven lead generation solution. We educate business professionals about the solutions to their challenges through our content discovery platform — the world`s largest collection of business content — and score intent by analyzing engagements at the prospect and account levels.
We are a company with the talent and experience to deliver unique marketing-focused solutions, powered by technology and informed by a deep, proven operational track record.
PointRoll Since 2001, PointRoll, a Gannett Company has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective digital advertising. Today, PointRoll provides advertising innovations across the many screens of video, mobile, desktop and social while offering a unique strategic creative perspective. With core technology in both multi-screen delivery and data driven creative and an industry leading dynamic creative optimization (DCO) offering, PointRoll enables advertisers to effectively connect and convert consumers through highly engaging and relevant ad experiences.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Founded in 1978, ALC has grown to become one of the industry`s leading privately-held providers of first-party data solutions. Headquartered in Princeton, New Jersey - and with offices across the U.S. - the company enables its portfolio of clients, including the leaders in virtually every business sector, to grow and improve bottom-line profitability through the innovative use of marketing information, segmentation, and broad selectivity.