| Name | Title | Contact Details |
|---|---|---|
Sophie Scott |
Global Managing Director of Technology | Profile |
Ascend2 is a team of research and marketing professionals providing Research-Based Marketing exclusively for marketing technology companies and agencies.
Workpop is an online jobs marketplace and hiring solution. With a smart, easy-to-use platform, we empower millions of people and businesses in the service economy. Job seekers can apply to the best local jobs, submit creative applications with personal bios and video intros, and get status updates after they apply. Businesses can reach excellent candidates everywhere, efficiently filter and screen applications, and digitally on-board and manage their teams. Data-driven and user-friendly, Workpop transforms the job search and hiring process, making it easy for businesses to build the best teams and for people to find jobs and careers they love.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
The VideoAmp Platform enables advertisers to optimize their entire portfolio of linear TV, OTT and digital video to business outcomes, measuring how their ads performed against metrics that matter. Powered by the largest, highest quality commingled TV datasets and data science methodologies built from the ground up, we have created a privacy-compliant suite of solutions for advertisers, agencies and publishers to discover, amplify and analyze the entire path to conversion.