| Name | Title | Contact Details |
|---|---|---|
Sophie Scott |
Global Managing Director of Technology | Profile |
Launchpad was started around a core principle called "Interaction". Businesses need partners that can provide real strategic insight along with best-in-class creative across a variety of levers.
Deutsch has been recognized as one of the most innovative, full-service advertising agencies in the United States. Producing award-winning and results-oriented campaigns for clients like Taco Bell, Volkswagen, Samsung, PNC, Dr. Pepper, Jägermeister, Sherwin-Williams, Target, 7UP, PWC and Outback Steakhouse, Deutsch is at its core a business-building machine. With offices in Los Angeles and New York, Deutsch employs nearly 1,000 people and specializes in digital, design, full-service production, multicultural marketing, media planning and buying, search, PR, communications planning, experiential and data analytics.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
We are a digital marketing solutions provider geared up to amplify and grow your brand`s digital presence toward dominating your industry. With client-centered partnerships as our top priority, we help businesses build a credible reputation with the press and client base by optimizing branding and online presence to ensure you reach your full potential in today`s highly competitive market.