| Name | Title | Contact Details |
|---|---|---|
Sophie Scott |
Global Managing Director of Technology | Profile |
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis...
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
EightPM is a media agency that captures consumer attention with an unconventional approach to marketing and advertising. They are a full service branded entertainment agency that integrates brands into impactful content, establishing them in pop cultur...
SavvyCard, a technology startup based in St. Petersburg, Florida, helps organizations leverage their existing brand reach and distribution and turn relationships into transactions through mobile devices. As mobile devices become the dominant method for customers to interact with businesses over the web, a mobile strategy is essential for driving sales, marketing and customer support. SavvyCard offers a cost-effective way for businesses of any size to compete in the new mobile economy.
We`re a digital brand and experience innovation company in Portland, Oregon.