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Casual Astronaut is a boutique content marketing firm that helps brands develop deeper and more meaningful relationships with their customers. We do this by creating relevant content for key moments in the consumer journey — driving engagement and sales. Today`s increasingly fragmented media landscape has devalued traditional advertising, and consumers are now turning to the web for information and entertainment. Companies of all sizes are struggling to transform their marketing efforts to engage these new consumer behaviors. This is our specialty. Casual Astronaut marries content strategy, creation and distribution. We work with brands to create the articles, videos, quizzes and social media posts that attract audiences and prompt consumers to take make a purchase.
The VIA Agency helping clients grow through creativity.
BrightLine is the leading interactive ad solution for connected TV, with the only ad products, ad server, and analytics dashboard architected exclusively for connected TV and OTT services. BrightLine`s InCAST solution suite allows marketers to further enhance premium CTV/OTT advertising with interactivity including long-form video, localized dynamic content (store/dealer locators, local pricing), social engagement with Facebook, Twitter, and Instagram, and a host of other interactive options that extend ad encounters beyond 15 or 30 seconds. Clients already working with BrightLine to enhance their TV advertising include AMEX, The Home Depot, Estee Lauder Companies, GM, Unilever, Nat Geo, and others, with reach spanning over 80 of the top apps across all major CTV devices, including Roku, Amazon Fire TV, and Samsung Smart TVs.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Digital Marketing Agency based in London specialising in Paid Search (PPC), Organic Search (SEO), Paid Social, Programmatic Display & CRO - Get Started Now!