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POP was founded in 1996 by a group of creative technologists compelled to design breakthrough experiences for what was then a revolutionary new medium - the Internet. From the start, we coupled our aesthetic and engineering prowess with a collaborative, consultative approach that has enabled our work to make a lasting impact on our clients` businesses.
Growth, CRM, Marketing automation.... Markentive accompagne la croissance des entreprises ambitieuses de manière durable
Madison World is a homegrown communications agency that offers advertising, media, business analytics, digital, rural, outdoor, activation & events, retail, public relations, entertainment, sports management, digital marketing, creativity, and OOH serv...
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
MDC PARTNERS IS THE PLACE WHERE GREAT TALENT LIVES MDC Partners is one of the fastest-growing and most influential marketing and communications networks in the world. Our agency partners leverage technology, data analytics, insights, and strategic consulting solutions to drive measurable results and optimize return on marketing investment for over 1,700 clients worldwide. We are a partner company, not a parent company, with a unique model of alignment dedicated to empowering the most entrepreneurial and innovative talent to drive competitive advantage and business growth for clients. Our Perpetual Partnership® model fuels the entrepreneurial nature of our agency partners, and provides collaboration and continuous support to ensure that each partner achieves their greatest ambitions. MDC Partners empowers talented, passionate and creative thought leaders to deliver breakthrough ideas on behalf of the world`s most ambitious clients. We believe that the differences among us fuel innovation and drive us to achieve extraordinary results. We take great pride in a work force with rich diversity of age, race, ethnicity, gender, nationality, sexual orientation, ability and background. As a network, we seek out a skilled and varied talent pipeline, invest in programs that help develop diverse talent for the future benefit of our industry, and strive to create an inclusive environment where all employees can bring their full selves to work.