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Many agencies market themselves as full-service. We do too. But we mean it and we live it. We`ve brought together top pros from design and branding, PR, crisis management, content services, advertising production, video production, social media, website development and event management. Our people have worked in the largest agencies and at the biggest names in print, broadcast and online journalism, advertising and marketing communications. We create it; we develop it; we produce it; we place it. And we do it all well. Tour this site and see for yourself. Ask our clients. Check out our trophy case full of national honors — ADDYs, Tellys, Emmys, Effies, Daveys, PRSA and Ragan`s PR Daily awards.
Eli Global was established by a young entrepreneur almost three decades ago—with no financial backing and a lot of naysayers. He believed that he could take on and beat the market leaders in his industry. Armed with his self-drive, passion, determination and entrepreneurial spirit, he persevered after years of 100+ hour work weeks, numerous failures, worrying about month-end payroll, and even sleeping under his desk at times. He grew his business organically to be the national leader in his industry and then set out to grow even more. The secret to his success? Finding like-minded people who experienced similar hardships and successes. Over the past 25 years Eli Global has grown to partner with over 80 such entrepreneurs, welcoming their businesses to our ever-growing group of entrepreneurial, independent businesses. And this is just the beginning.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
At Influenster, influence is currency. Influenster is a product discovery platform and reviews site that enables consumers to find new products and get advice to make informed purchases. Members use Influenster to explore the latest products, gain fresh insight, pick up new tips, and share their opinions with others. We help our members compare products and guide them on how products can be integrated into their lives. We inspire a love for products and encourage discovery, conversations and reviews. Influenster partners with brands to sample products to targeted subsets of our social media-savvy members. In turn, members test and review those products on their social networks, essentially becoming ambassadors for the brands. Our gamified platform encourages members to answer market research surveys, write product reviews, participate in challenges, and ultimately develop intimate relationships with brands and products relevant to their lifestyle.
TWG Plus is an end-to-end marketing company solely focused on the higher education marketplace based in Austin, Texas. Our approach combines data, strategy and creativity to deliver optimal results for our clients in student enrollment and retention.