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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Civic Entertainment Group – Full-service Marketing, PR and experience agency designed to future-proof your brand and business.
Guthy | Renker is one of the largest and most respected direct marketing companies in the world, with distribution in 68 countries and sales of more than $1.5 billion per year.. Since 1988, G|R has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories. Known for moving, award-winning productions and marketing campaigns featuring some of today’s biggest stars, Guthy|Renker has been credited with transforming the broadcast direct marketing industry. Originally launched as a television direct marketer by Co-Chairmen Bill Guthy and Greg Renker, the independently-owned, vertically-integrated company has since broadened its focus into every area of electronic retailing, making quality products available to U.S. and international consumers through broadcast television, cable and satellite, as well as internet, telemarketing, direct mail, and retail channels. Bill and Greg have set industry standards for trust, integrity and best practices and have been invited to testify before US regulators to help shape industry governing policies. G|R has a superior track record of customer satisfaction for more than 20 years. Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.
EVB is a full-service digital agency that uses all media to build brands by creating believers, fans, evangelists and, of course, customers.
PCH is a leading interactive media Company offering a broad range of products, digital entertainment and services to consumers. Our success is built on PCH’s unique, free-to-play, chance-to-win value proposition, individually personalized offers based on the trusted first party relationship we maintain with millions of consumers and the excitement of the Publishers Clearing House brand. Founded in 1953 by Harold and LuEsther Mertz, PCH has come to be known as the sweepstakes company whose famous Prize Patrol surprises screaming winners on their doorsteps with oversized checks in amounts anywhere from $1,000 to $10,000,000 while television cameras are rolling. The company has awarded over $250 Million in prizes and has evolved to greatly expand its offerings to include many ways to win online, through social media, and via mobile. With over 1 billion monthly page views and over 5 million new members registered annually, PCH Digital (link) delivers a unique opportunity for advertisers who want to reach an engaged and diverse online audience. Over 40% of PCH’s profits go to trusts for the benefit of charities that support the arts, international human rights, the environment, services for the blind and other worthy causes.