What Happened?

About the Company

LeadingResponse is not just another marketing holding company. We believe that you shouldn’t be in business unless you are doing something no one else is doing...or no one else is doing well. At LeadingResponse we’re not afraid to get our hands dirty to unearth the most precious asset in business: a new and meaningful prospect.

About the Person

Ben Porch will also be responsible for leading the company`s technology vision, architecture and strategy. He will oversee all aspects of technology development, including new products, enabling technologies to meet the evolving needs of our customers. Porch comes to LeadingResponse, from Q Interactive, a $200 million affiliate marketing and lead generation business focused on interactive digital marketing solutions. He served there as the Chief Technology Officer and oversaw a staff of 90 IT professionals. Before that, he was with Cendant, a $20 billion conglomerate with online travel, car rental, hotels, timeshare, real-estate, mortgage and membership-based service offerings, where he lead the strategic technology group in driving shared results across Cendant`s subsidiaries to maximize business unit and corporate technology investment.