Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Based in Richmond Virginia, WebStrategies is in business to create raving fans. A marketing firm specializing in generating online leads and sales, the firm uses metrics and web analytics data as the foundation for optimizing digital marketing programs and maximizing return on marketing investment.
ProdataKey is defining the future of access control. Easy-to-scale systems provide maximum security, real-time updates, & more, all managed anytime, anywhere, on any device. Manage users, lock & unlock doors, change system preferences, and more all from a single app for real-time, 24/7 access control. New features and security enhancements are available immediately with automatic updates. Real-time customized reporting means you can track access events as they happen wherever you are.
Fusion Media Group (FMG) is a media company that connects with the young, diverse audiences that are shaping our future. Through fearless journalism, provoking comedy, and high-impact storytelling we elevate the stories and issues our readers and viewers are passionate about.
Strategy Execution = Results PLUS Communications integrates public affairs, corporate communications, branding and digital solutions to help our clients achieve their goals. PLUS means more.