FreeWheel, A Comcast Company, empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We power the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. We partner with publishers and distributors to grow their businesses via differentiated solutions designed to break down the silos of television and digital video and generate demand. In tandem, we provide the solutions for brands and agencies to reach their audiences in unprecedented ways. In doing so, we are ensuring the future of television. Through our open ecosystem, partnership-based approach and successful execution of our focus, television will be ready for any and all challengers. Publishers and distributors will have the solutions needed to grow their business in unprecedented ways, and brands and agencies will gain the only thing that has ever mattered – the results they need. With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video.
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PushSpring is the leading independent provider of device level targeting data and insights for verified iOS and Android mobile app audiences. The PushSpring data management platform provides advertisers with complete audience composition and interest data to acquire audiences, drive targeted engagement and increase ad monetization. Using advanced machine learning techniques applied to billions of monthly mobile app and device-level signals, PushSpring data scientists create targeting Personas and custom segments that represent the most accurate, multi-dimensional classification of mobile app audiences available. Distributed across major DMPs, DSPs, and programmatic platforms, Advertisers access PushSpring audience data to drive significant lift for mobile branding and performance objectives.