BzzAgent, dunnhumby’s advocacy marketing arm, helps the world’s largest brands engage everyday influencers to drive sales. BzzAgent provides brands with a powerful engagement platform to inspire our everyday influencers, BzzAgents, to create authentic content and conversations in the places that matter most and at scale. Proven measurement practices provide detailed analysis of key retail metrics, incremental sales, and ROI. BzzAgent has been a pioneer of word of mouth marketing since 2001 and as the global leader in consumer advocacy we have spent years using the power of human interaction to help brands build trust in a managed, scalable, and measured way. Social marketing powered by data-driven insights: it`s a blend of social and science you just won`t find anywhere else — with results you won`t find anywhere else, either.
Gabriel Marketing Group is a boutique marketing and integrated communications firm 100% focused on high-growth technology companies. At GMG we focus on helping disruptive technology companies tell the right story to help them grow fast. We do that by taking all the secrets, tools of the trade and brainpower that we`ve acquired and honed over the years in the technology marketing sector to help your business, old or new, get on the right path with the right message. Whether you`re launching a new product, rebranding an old one or need to put a new twist on your brand, we help you manage everything, from strategic positioning and planning all the way down to your day-to-day marketing tasks. From market strategy and public relations to brand creation, social footprint and interactive services, we`re dedicated to helping high-growth tech companies transform their business and, in turn, the way the world works. Our clients have appeared everywhere and in some of the industry`s most widely read publications like on Mashable, the cover of InformationWeek, CIO Magazine, the New York Times, Washington Post, Entrepreneur Magazine, eWeek, and in more specialized rags like Network World, University Business, CRM Magazine, 1to1 Magazine, Mobile Enterprise, and countless others.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Octopus Interactive is the industry leader in rideshare entertainment and advertising.
Innovid is the only independent omni-channel advertising and analytics platform built for television. We use data to enable the personalization, delivery, and measurement of ads across the widest breadth of channels in the market including TV, video, display, social, audio, and DOOH. Our platform seamlessly connects all media, delivering superior advertising experiences across the audience journey. Innovid serves a global client base of brands, agencies, and publishers through over twelve offices across the Americas, Europe, and Asia Pacific.