What Happened?
Miami, FL-based Havas Media Appointed Ben Grace as Chief Technology Officer
About the Company
Havas Media Group consists of two global media networks: Havas Media and Arena Media. Our media agencies are home to more than 10,000 specialists and are the most dynamic and advanced in their markets. Our teams also offer best-in-class services in the fields of programmatic buying, mobile, data consulting, performance marketing, out of home and geolocal, and social media across 150 countries worldwide. We believe in more than media planning. We take time to deeply understand the media that is most meaningful to a client`s target audience and build Media Experiences that connect them to exactly what they want, in the context of where they are, through the content they pay attention to. Our unique Mx System creates value for clients by turning consumer intelligence into clear growth targets, aligning KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences. We believe that more meaningful media can help build more meaningful brands.
About the Person
Ben Grace brings 15 years experience in media and digital to his new role at Havas Media, where he will provide research and development direction as well as evaluating market trends, competitor strategies and future opportunities. Ben will be responsible for managing Havas Media`s market-leading suite of products. Grace`s experience spans a number of senior roles in companies including Accuen, OMD and DGM. He most recently worked as general manager of Video at Accuen in the US, where he was tasked to build and run a new organisation to help accommodate the shift of television dollars online. There, he worked on the first programmatic upfront deal securing the largest ever digital dollar allocation to a single entity in upfront history.
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