| Name | Title | Contact Details |
|---|---|---|
Yoo-Jin Cho |
Senior Vice President of Data and Analytics | Profile |
Dana Cohen |
Vice President of Analytics | Profile |
Joon Park |
Vice President and Director of Analytics | Profile |
With headquarters in Durham, North Carolina, and offices in New York and Los Angeles, McKinney is a modern integrated agency dedicated to unleashing untapped potential for our people, our clients, and the world around us. Being in Durham provides mass market insight while also giving us access to the city`s nationally recognized entrepreneurial tech hub. Our presence in New York, the largest advertising market in the world, places us squarely in the midst of emerging thinking and cutting-edge trends. And Los Angeles finds us at the epicenter of technology, culture and entertainment. No matter the location, at McKinney, you`ll find a group of creatively driven, passionate people with diverse talents. Insightful strategy, planning and analytics shape our creativity, while everything from social media integration to content creation to a dedicated experiential marketing team bring it to the world. Its influence is unmistakable.
Madhive is the leading technology company engineered for modern TV advertising. Through its self-service platform, advertisers can seamlessly customize and automate the buying process into one operating system. This allows advertisers to plan, target, activate, and measure their campaigns with greater simplicity, accountability, reach, and control. Powered by an industry-leading bidder and device graph that processes 260 billion available ad opportunities per day, Madhive delivers precise, brand-safe audience connections efficiently at scale. The company is trusted by the leading local content owners, creators and distributors, including FOX, Scripps and TEGNA`s Premion, as well as national agencies and brands, powering more than half a billion dollars in media across 12,000+ daily campaigns.
BAMKO serves the world`s most prominent brands by designing, manufacturing, and distributing award-winning promotional products, branded merchandise, and packaging. With global headquarters based in Los Angeles, BAMKO has offices across four continents and operations in five. With the largest western-owned sourcing operation of any firm in our industry, BAMKO has unmatched resources and expertise in product manufacturing. We utilize a consumer insights and data-driven approach to produce product with a purpose – items that extend brands, excite consumers, and provide tangible solutions to real business challenges.
Bluecore is a marketing technology company that`s reimagining the way retailers communicate with shoppers. Working with the world`s fastest-growing retail brands, Bluecore intelligently connects casual shoppers to the products that transform them into lifetime customers. Through the recent launch of Bluecore Communicate™ and Bluecore Site™, retailers are now able to personalize 100% of consumer communications delivered by email and throughout the ecommerce shopping experience. Bluecore replaces manual processes with an intelligent, AI-driven workflow, allowing retailers to manage their full email programs and all on-site communications through a single interface that optimizes for content, offer, and timing. The company has also pioneered the industry`s first shared success pricing model. As a result, the Bluecore platform doubles email revenue, reduces production time, and increases customer retention and lifetime value for more than 400 brands, including Staples, Tommy Hilfiger, The North Face, TomboyX, Bass Pro Shops.
Marketers have a variety of needs, including reaching target audiences efficiently, maintaining control of their data, having visibility into their buy and gaining insights, all in a process that is cost effective and streamlined. Accordant Media delivers the only programmatic media system that seamlessly integrates the key components of the ad tech stack as a single solution.