| Name | Title | Contact Details |
|---|---|---|
Yoo-Jin Cho |
Senior Vice President of Data and Analytics | Profile |
Dana Cohen |
Vice President of Analytics | Profile |
Joon Park |
Vice President and Director of Analytics | Profile |
#1 White-Label Sales & Marketing Platform for Digital Agencies. CRM, Email, 2-way SMS, Funnel Builder, Workflows, and more! 14 day free trial 👇
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
OpenAP enables unified, consistent audiences within premium TV content at massive reach and scale. Founded by a consortium of television publishers and operated by a leading, neutral third-party auditor, OpenAP delivers cross-publisher targeting and independent posting for advanced audiences.
Grey Matter is a B2B Marketing Agency That Blends Both Inbound Marketing & Sales Enablement, Transforming How Companies Grow.
Global Digital Marketing Group (GDM Group) is a digital performance marketing company that empowers the world`s leading brands and agencies to engage global audiences. GDM Group`s family of solutions delivers a comprehensive set of marketing services, including performance, mobile, video, programmatic marketing and media buying. Through the GDM Group umbrella, clients are able to drive revenues and increase brand awareness while expanding their existing markets and entering new ones - both domestic and global. Headquartered in Amsterdam, Netherlands, GDM Group is operating through its 6 offices, located in Toronto, Shanghai, Amsterdam, Tel Aviv, Berlin and Kiev.