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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Pipeline Marketing Group offers membership marketing and event sales best practices for private clubs and lifestyle brands. Our marketing strategies are performance based, which means we take an active role in the development, implementation and ongoing management of the marketing and sales effort. Pipeline Marketing Group is the membership marketing and catering event sales solution for private clubs, golf courses, country clubs, yacht clubs, social clubs and special event venues. Basically, we help lifestyle brands become more effective at marketing and sales. Since 2008, Pipeline has amassed over 100 years of collective private club and hospitality marketing experience. We offer a complete range of services designed to increase membership recruitment, drive event sales and enhance overall awareness and lifestyle brand equity. Pipeline can assist across all areas of private club marketing and sales, with solutions spanning Marketing and Sales Performance Enhancement (Pipeline Perform), Social Media, Digital Marketing and Creative Design (Pipeline Studio), and Tracking, Measurement and Process Improvement (Pipeline 360).
Retailigence is the leading online-to-offline (O2O) marketing platform for driving product sales in-store. Our products improve path-to-purchase marketing metrics and user experience by leveraging information about the availability of products and brands inside more than 100,000 brick-and-mortar stores. Retailigence`s adPOP™ Engine enables path-to-purchase store guidance for any product or brand to be utilized within customized programmatic advertising creative. adPOP Engine powers local advertising campaigns for more than 50 leading mobile and digital marketing providers (including Tremor Video, PointRoll, AdColony, Medialets, and Yahoo! Japan).
SummitMedia, LLC is an integrated broadcasting, digital media, direct marketing and events company focused on compelling local brands, powerful personalities and meaningful marketing solutions. We have markets and brands located throughout the U.S.
Aimia is a data-driven marketing and loyalty analytics company. We provide our clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both our clients and consumers. With about 2,300 employees across 15 countries, Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data and build actionable insights. We do this through our own coalition loyalty programs such as Aeroplan in Canada, Nectar in the U.K., and Air Miles Middle East, and through provision of loyalty strategy, program development, implementation and management services underpinned by leading products and technology platforms such as the Aimia Loyalty Platform – Enterprise and Aimia Loyalty Platform – SaaS, and through our analytics and insights business, including Intelligent Shopper Solutions. In other markets, we own stakes in loyalty programs, such as Club Premier in Mexico and Think Big, a partnership with Air Asia and Tune Group. Our clients are diverse, and we have industry-leading expertise in the fast-moving consumer goods, retail, financial services, and travel and airline industries globally to deliver against their unique needs.