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Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and digital media—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns.
We were founded on the belief that the communications industry has changed, and that change is just the beginning of a fundamental shift in the way consumers will ultimately engage with brands. In 2007, we coined the phrase, “The Consumer is the Medium,” a philosophy which has guided our approach to the biggest challenges facing some of the world`s most influential brands including adidas Originals, Chanel, Coca-Cola, Google and TripAdvisor. Our unique thought leadership model involves identifying the core of a brand`s communication problem and deploying a creative solution in the most effective medium possible, turning creative ideas into powerful business tools. The result is a body of work which spans every medium, from traditional communications to retail environments to digital platforms and social activations, all aimed at empowering the most important medium, the audience. We have been recognized for our breakthrough communication solutions throughout the industry and been featured as the “Agency to Watch” in both AdAge`s and Creativity`s Agency A-Lists. Our work has twice won the Crème De La Crème award for the best work across the entire WPP network and most recently garnered 8 Cannes Lions in 2012, including the inaugural Grand Prix for mobile marketing.
Sabio Holdings Inc. is a holding company in the high-growth AVOD and streaming space. Our portfolio is comprised of Sabio, App Science, and Vidillion.
Established in 2005, Jumptap is the leader in targeted mobile advertising. Reaching 95 million mobile users in the U.S. and 142 million mobile users worldwide, Jumptap uses its extensive technology portfolio, as well as industry-first partnerships with third- party data providers, to understand mobile audiences better than any other ad network and provide intelligent targeting with scale.
iCrossing is the marketing agency for a modern world. We create brand stories and adaptive user experiences that deliver superior business results. Part of Hearst, iCrossing is the only digitally native agency owned by a media, entertainment, and content company. Our performance-driven marketing solutions for major brands, powered by iCrossing`s creative, technology and media prowess, are strengthened by Hearst`s rich data, quality content and editorial expertise. A "Leader" in Gartner`s Magic Quadrant for global digital marketing agencies, the agency is headquartered in New York and has 1,000 employees in 19 offices globally.