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You can either adapt to change, ignore it, or lead it. At Publicis Kaplan Thaler, we help our clients take the lead. For change that helps them redefine the competitive landscape, leap ahead of the competition, become part of the public consciousness, and start a movement. On July 12, 2012, Publicis New York, part of Publicis Worldwide in the USA, and the Kaplan Thaler Group, part of the Paris-based Publicis Groupe, merged to form Publicis Kaplan Thaler. The combined New York-based entity, with over 650 employees, became the U.S. flagship agency within the Publicis Worldwide Network of over 200 offices in 82 countries. The merger combined the strengths of Publicis New York’s vast global expertise with the Kaplan Thaler Group’s reputation for building iconic brands that became part of the culture. From the onset, Publicis Kaplan Thaler offered clients an entrepreneurial spirit with global scale that is idea-driven across all communications platforms. The agency is fully integrated with digital, social and technology at its core. Publicis Kaplan Thaler is led by Chairman Linda Kaplan Thaler, CEO Robin Koval, and President / Chief Creative Officer Rob Feakins.
Trader Interactive is the leading provider of online market places and digital marketing products serving the lifestyle vehicles and commercial equipment segments. Some of our brands include RV Trader, Cycle Trader, Commercial Truck Trader and Equipment Trader. Collectively, we reach a broad base of consumers with over 7 million monthly unique visitors through our online marketplaces, power thousands of dealer websites, and offer smart tools to assist dealers in more effectively running their businesses and serving their customers. We are transforming the personal lifestyles and businesses of our customers by the use of an innovative AI powered Cloud platform that allows them to acquire the vehicles and equipment best suited to their needs. This big data platform is at the heart of our consumer marketplaces and the digital solutions for our dealer partners. It has been the enabler for the digital transformation of traditional segments such as RVs, Motorcycles, PowerSports and Commercial Equipment and is now helping transform these further by participating in the new sharing economy.
MECLABS is dedicated to using the Web as a laboratory to gain an understanding of the factors that influence human choice. MECLABS develops robust partnerships with leading businesses and universities to conduct real-world research that continuously validates and updates our library of insights.
SavvyCard, a technology startup based in St. Petersburg, Florida, helps organizations leverage their existing brand reach and distribution and turn relationships into transactions through mobile devices. As mobile devices become the dominant method for customers to interact with businesses over the web, a mobile strategy is essential for driving sales, marketing and customer support. SavvyCard offers a cost-effective way for businesses of any size to compete in the new mobile economy.