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Demand Media, Inc. (NYSE: DMD) is a diversified internet company that builds platforms across our media (eHow and LIVESTRONG.com) and marketplace (Society6 and Saatchi Art) properties to enable communities of creators to reach passionate audiences in large and growing lifestyle categories. In addition, Demand Media`s custom content solutions (studioD) and diverse advertising offerings help advertisers find innovative ways to engage with their customers.
Monsoon Commerce solutions and experts help e-commerce merchants to succeed online. More than 20,000 online merchants use Monsoon Commerce--and more than 90% of them have realized increased sales as a result.
República is a leading independent cross-cultural agency that is fearlessly redefining what it is to create relevant, enduring connections between brands and consumers across language and culture – all the while nurturing lasting client partnerships and forging an identity of altruism and boundless creativity.
Shine Talent Group is a talent management and influencer relations agency that specializes in the online and social space. They work with brands and agencies to create memorable campaigns that inspire consumers to take action.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.