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HLK is a full-service digital agency driven to create authentic brand experiences. Our deep understanding of your brand, your consumer and how these two choose to interact in the digital space is the true value we provide. The digital consumer expects fresh and faster thinking that enriches their experience with your brand across all sales channels. And that`s exactly the thinking you`ll find across all our disciplines. Our services include audience segmentation and analysis, user experience design, content development and distribution, data analytics and visualization, omni-channel design and development and media planning and buying. Beyond a world-class digital fluency, our tireless focus is on creating authentic brand experiences that drive engagement and deliver success. Authenticity and transparency are what today`s consumers demand from the products they purchase and brands they embrace. We get that, which is why authenticity is at the core of everything we create.
As one of the largest engagement marketing and promotions companies in the nation, YA serves Fortune 500 brands and their agency partners. YA engages tens of millions of consumers by managing over 3,500 programs a year and hosting over 700 simultaneous digital experiences. YA DRIVES CUSTOMER ACTION We create, build, design, fulfill and manage interactive rewards, sweepstakes, contests, games and loyalty programs for some of the world`s largest brands. From strategy and creative to technology and execution, fulfillment and compliance, we engage customers to take action, buy more and spread the word. END TO END SERVICES Behind the scenes of every promotion, our team ensures all of the pieces come to life, flawlessly Whether we work directly with you or collaborate with your agency, our services are based on your business and marketing needs. We can partner with you in all phases of your program development, starting with the strategy and ideation or step in to manage critical components of the execution. RETURN ON MARKETING INVESTMENT All of our promotional solutions and services are designed to provide you with a trusted, one-stop approach to ensure our programs engage your customers and delivers a return on your marketing investment. YA develops innovative programs that drive sales and loyalty throughout the entire lifecycle of the customer, whether you want to stimulate acquisition, growth or retention. YA has the experience to build trust for brands in every major product category, and the originality to continuously captivate your customers ever-changing interests and needs.
Mother was founded in London in 1996 by a group of creative, free-thinking individuals sitting around a kitchen table eating lunch. It`s here that the group decided that they were hungry – not for more sandwiches, but to do things differently. They wanted to break free from the shackles of traditional agencies and be 100% independent. To be free to do the best work possible, and not have to answer to any private equity firms, holding companies or indeed any other tentacle of the grotesquely swollen octopus of global capital. Today, Mother is still fiercely independent, but now there are over 500 like-minded people in our family, with offices across London, New York, Los Angeles, Shanghai and the oddly Shoreditch-based continent of South America. All with kitchen tables in them. And all with people sitting around them that come to work everyday to make the best work they possibly can. Come on in. Everybody who is passionate about great work is always welcome at our table.
Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
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