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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Self Management Group (SMG) is focused on building self-managing cultures. For over thirty years, we have been finding, selecting and developing people into self-managers. This strategy has helped major corporations around the globe find top level talent, improve employee retention and increase performance. Our services focus on six key areas: Recruiting - Creating and managing the flow of suitable candidates. Screening - On-line interviewing and mini-profiling to qualify candidates. Selection - Normative psychometric profiling to identify strengths, assess fit and evaluate ROI. Learning & Development - Developing self managing cultures; managing stress; changing paradigms. Career Management - Tools for self development and career self management. Organizational Effectiveness - Succession planning; strategic change; improved selection and retention. SMG partners with clients to attract and select top potential and maximize results through the use of our proprietary psychometric assessment tools, innovative self-management training, coaching and/or leadership consulting services. For years, top organizations have been using our online screening and selection tools to improve performance by getting the right people doing the right things. Our selection tools for staffing are available 24/7, 365 days a year and help our clients increase candidate flow and build pro-active recruiting cultures. Our complimentary applicant tracking system helps organizations pro-actively bank candidates and eliminates the need for expensive resume management software.
Monster Lead Group makes it easy to drive high-quality mortgage sales leads. Learn how were reinventing mortgage marketing & sales to make you money.
Omnicom Group Inc. Omnicoms branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management, public relations and specialty services.
Highwire is a modern communications agency designed for disruptive companies. Our roots in journalism and Silicon Valley give us the drive, imagination and experience to create meaningful business results through smart communications programs. At Highwire we begin with the end in mind—meeting your business objectives through strategic communications using a smart, informed approach that`s founded on relevance and insight. We roll up our sleeves and immerse our experts in your business, turning your challenges and goals into greater awareness, growth and sales.