CTOs on the Move

SteelHouse

www.steelhouse.com

 
In 2010 we set out to change the eCommerce marketing space because we saw the obvious flaws in online advertising: Channel confusion, a reactionary system to consumer trends, blind trust in black box algorithms, over-spending, waiting forever on creative and even longer to go live. And, of course, deciphering attribution for performance. Comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project, we focus intensely on one simple objective: To create a performance marketing that actually performs. As a result, we pioneered a cloud-based marketing platform that gives our customers complete control, access to marketing channels, and delivers ...
  • Number of Employees: 100-250
  • Annual Revenue: $250-500 Million

Executives

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Upshot

We believe we are here to fan the flames of inspiration. Inertia and the status quo are unacceptable. But you can’t inspire unless you know the right buttons to push, and you don’t know what buttons to push without understanding who you’re talking to. That takes a relationship. A give-and-take, back-and-forth relationship. With each other. Clients. Consumers. And shoppers. That’s how you get to understanding. That’s how you get to the good stuff.

Firework

Powering over 1,000 direct-to-consumer brands, retailers, and media publishers worldwide, Firework brings TikTok-like interactive video experiences to your own websites and apps. We enable customers to create and host native, shoppable video content for engaging product discovery, seamless shopping experiences, and a deeper emotional connection with consumers. The company has raised over $235M with its latest Series B round led by SoftBank Vision Fund 2.

Fountain

Fountain is designed specifically to help address the challenges around high-volume, high-velocity, and high-turnover recruiting within retail, delivery, food/beverage, manufacturing, hospitality, etc.

Partnerize

Partnerize is the leader in partnership automation. The Partnerize platform is the only of its kind to deliver a fully integrated, comprehensive suite of discovery, recruitment, optimization, payment, brand safety and fraud prevention capabilities for marketers seeking a high transparency, scalable subsidy to alleviate pressure on their unit economics as a result of over dependence on primary sales and marketing channels. Supported by unrivaled service including the category`s only in-housing support program, with Partnerize, you`re in control of the entire partnership marketing lifecycle—all on a single platform. Headquartered in NYC, Partnerize retains offices in Australia, United Kingdom, Japan, San Francisco, Philadelphia and Wilkes-Barre.