CTOs on the Move

SteelHouse

www.steelhouse.com

 
In 2010 we set out to change the eCommerce marketing space because we saw the obvious flaws in online advertising: Channel confusion, a reactionary system to consumer trends, blind trust in black box algorithms, over-spending, waiting forever on creative and even longer to go live. And, of course, deciphering attribution for performance. Comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project, we focus intensely on one simple objective: To create a performance marketing that actually performs. As a result, we pioneered a cloud-based marketing platform that gives our customers complete control, access to marketing channels, and delivers ...
  • Number of Employees: 100-250
  • Annual Revenue: $250-500 Million

Executives

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We are a global, digitally led creative agency focused on building brands that connect to and draw momentum from the culture that shapes consumers` lives. These are the culturally connected brands. Culturally connected brands outperform their categories. They don`t interrupt culture, they make it. And they connect to consumers` hearts and minds, forging a relationship that is both valued and valuable to everyone. We do it by creating a belief-ready idea: an idea that so closely aligns with consumers` values, needs and beliefs – right now, today – that it makes the brand instantly relevant and instantly appealing. We can do this with our brands because our thinking is fueled by a unique intelligence engine that analyzes and distills generational culture into actionable knowledge – in the right now and in the long term. And because we`ve reimagined how agencies deliver all kinds of content, we connect brands to culture with an agility and quality that delivers step-change results.