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Bullpen Strategy Group (BSG) is an insights-focused public affairs advocacy and strategic advisory firm specializing in analysis, communications strategy, and project management to help clients solve problems, grow, and manage risk. Beyond traditional ...
Go Think! Is a Retail Marketing and Business Consulting firm, located in The Woodlands, Texas, that specializes in shopper marketing solutions. We aim to facilitate effective thinking followed by effective actions. We offer a proprietary suite of technology, digital and marketing services built around helping retailers truly engage their customers on a one-to-one basis. We value intellect, curiosity, experience, enthusiasm and instincts.
North 6th Agency (N6A) is an award-winning brand communications agency based in the heart of New York City`s SoHo neighborhood. N6A has been awarded several prestigious industry recognitions, including being ranked as the fastest-growing agency by O`Dwyer`s, Summit International Award, PR News Marketing and PR Leader of the Year, and has been selected as one of the best agencies by multiple outlets. Since launching in 2010, N6A has grown its customer base to include more than 48 leading and emerging companies.
The Urban League of Metropolitan St. Louis exists to empower African Americans and others throughout the region in securing economic self-reliance, social equality, and civil rights. The Urban League will be the catalyst for this change through advocacy, coalition building, program services and by promoting communication and understanding among different races and cultures. The Urban League of Metropolitan St. Louis, Inc. takes a holistic approach to economic empowerment and self sufficiency. Through community programs in three counties across the bi-state region, it helps its clients to climb out of poverty by helping them to meet their basic needs, providing educational excellence/equality and economic empowerment and encouraging civic engagement. The League’s Meeting Basic Needs Initiative provides clients in need with food, clothing and other life necessities while strengthening families and helping people become self-sufficient. The Education Initiative encourages and enables participants to apply learning to everyday situations, to embrace technology and to achieve academic excellence. The Economic Empowerment Initiative provides resources to strengthen individuals, families, and communities by improving and climbing the economic “ladder” to a better quality of life.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.