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Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen`s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry`s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world`s population.
Growth, CRM, Marketing automation.... Markentive accompagne la croissance des entreprises ambitieuses de manière durable
What started out 90 years ago as a company selling sales order books in West Michigan is now a diverse group of companies and technology brands. We are a client-centric organization with global partners and extensive capabilities. Because of our breadth of experience and agile approach to business, we are able to offer solutions to our clients that very few organizations can.
DeepIntent is a marketing technology company founded by former Memorial Sloan Kettering data scientists on the principle that digital media can influence positive health outcomes. The company helps healthcare brands and publishers deliver timely digital ads to clinically-relevant patients and professionals in a privacy-complaint way, so health and treatment decisions are made based on the latest, most pertinent information. DeepIntent`s efforts are underpinned by MarketMatch™, its bespoke healthcare technology platform that connects advertisers, publishers, and data providers to operate the first unified, collaborative digital healthcare marketplace. MarketMatch`s built-in identity solution matches digital IDs with clinical, behavioral, and first-party publisher data in real-time so marketers and publishers can qualify campaign-specific audiences and serve relevant, informative ads. DeepIntent works with over 20 major pharmaceutical companies and dozens of media agencies to advertise more than 200 healthcare brands. DeepIntent`s employee count has quadrupled across its New York, California, and India offices since 2017, and the company received industry recognition for outstanding healthcare innovation in 2019.