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Real Chemistry (previously W2O) is a global health innovation company with an alchemic mix of nearly 1,700 people and hundreds of clients and partners working from bench to bedside to make the world a healthier place for all. Purpose-built by Jim Weiss to address modern healthcare challenges, Real Chemistry is the culmination of 20 years of intentional, fiercely independent, sustained growth.
iMediaSalesTeam is a collaboration of senior online ad sales professionals with an average of 10 years selling online media. We work as the `sales team` for top brand web properties. As the ad sales team we work seamlessly with the ad ops teams to provide solid branding and performance solutions for advertisers and media buyers. Not a network, but rather the largest direct source to reach a boomer audience (age 45+).
We are Junction37, a full service performance agency, born out of media, with offices in NYC and Miami, Florida. We are a certified B Corp and work with purpose driven brands.
At the Pedowitz Group we help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond. TPG is at the forefront of thought leadership in this space. Our deep expertise and commitment to results begins with our people. Our consultants hold more than 200 certifications across 19 different platforms which includes Oracle Marketing Cloud (Eloqua), Marketo and salesforce.com.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.