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Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with over 357,500 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out of home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 3,600 displays.
Cross Pixel is the leading provider of high performance audience data and audience information for the real time advertising industry. Cross Pixel`s mission is to provide the highest quality audience data to help marketers improve the performance of their audience targeting campaigns. Cross Pixel is the only fully transparent audience marketplace; our advertisers know the source of the audience data they are targeting. This approach gives our clients better insight, confidence of authenticity, and control around the data powering their online advertising campaigns. Cross Pixel data sources include hundreds of top ecommerce and deep research sites, many of which are exclusive to our program. Cross Pixel is fully committed to data quality, performance and transparency.
UPshow is a consumer engagement platform built to drive the outcomes that matter most to your business. One small plug and play device transforms the TVs within your business into powerful marketing and entertainment assets. Visit upshow.tv to explore the possibilities.
Fearless. Fast. Smart. Focused. We are driven by our relentless quest to be Chicago`s most creative company by reinvigorating great American brands through cultural relevance. We bring an unmatched understanding of Millennials` mindsets and behaviors, and a passion for embracing the emerging trends shaping business and pop culture. Part of Havas Worldwide, a leading integrated marketing communications agency and the first to be named Global Agency of the Year by both Advertising Age and Campaign in the same year, we fuse an independent spirit with global scale, and are united by a shared mission to be the world`s best company at creating meaningful connections between people and brands through creativity, media, and innovation. We are passionate makers, creators, disruptors, and artists who don`t color inside the lines. We work smarter. Push harder. Break things. Make things. And we`re always looking forward. Our belief is that the only way to change culture is to create it. And we help make our clients successful by staying one step ahead. Havas Chicago has over 400 employees and a blue-chip client roster that includes AutoZone, Citibank, Cracker Barrel, Bertolli, Craftsman, DieHard, Dish, DishLATINO, Kenmore, Hefty, Reynolds, Ragu and Sears.