CTOs on the Move

Anomaly

www.anomaly.com

 
Founded just over 10 years ago, Anomaly is a difficult to define, but exciting to work at `new model` agency. Driven by a passionate and entrepreneurial culture encompassing a diverse, elastic set of skills, Anomaly has offices in Los Angeles, New York, Toronto, London, Amsterdam and Shanghai. Clients include: Anheuser-Busch InBev, Beats, The Campbell Soup Company, Converse, Diageo, Diesel, Google, Hershey`s and Lego. Anomaly has been recognized for a very wide range of work and IP, covering both effectiveness and craft excellence. From A-List, Cannes Lions, Effies, Fast Company`s Most Innovative, to Jay Chiat, Digiday Awards and the ...
  • Number of Employees: 250-1000
  • Annual Revenue: $1-10 Million
  • www.anomaly.com
  • 536 Broadway Fl 11
    New York, NY USA 10012
  • Phone: 917.595.2200

Executives

Name Title Contact Details

Similar Companies

JamLoop

JamLoop provides dynamic campaign optimization for advertisers and agencies, targeting connected consumers on phones, tablets and connected TVs.

Cheil Worldwide

We create connected experiences that matter.

Ad Results Media

Ad Results Media is the world’s leading audio & podcast advertising agency. We connect brands with people through the most effective marketing channels.

UW-Madison Women in Business

Women in Business at the University of Wisconsin Madison is an organization that creates a network of empowered women in business who feel supported in their professional development and personally through a community of other members as well.

The Mobile Majority

Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.