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Socialyte is an award-winning creative agency and content production studio led by industry pioneer Beca Alexander.
We are a creatively led, digitally driven company rooted in the power of influence. We craft the stories, content and conversations that get the people talking, thinking and behaving differently.
We`re an independent creative company working in advertising and technology.
Boston Digital has been helping brands find their digital marketing mojo for over 20 years, giving us the expertise and experience to crush your business goals.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.