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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
RKD Group is a leading fundraising and marketing services provider to hundreds of nonprofit organizations, including hospitals, social service, health, disease research, animal welfare, and faith-based charities. RKD Group`s multichannel approach leverages technology, advanced data science, and award-winning strategic and creative leadership to accelerate net revenue growth, build long-term donor relationships, and drive online and offline engagements and donations. With a growing team of professionals, RKD Group creates breakthroughs never thought possible.
DSPolitical is Americas leading digital advertising company for Democratic candidates and progressives causes. The companys proprietary enterprise software, expansive inventory, breadth of reach, and unrivaled access to the best voter file data, make it a clear choice for those seeking a critical advantage over their competition. Since 2011, the ad-targeting technology pioneered and perfected by DSPolitical helped hundreds of candidates reach the exact voters needed to win. Thats because DSPolitical was founded by political technology, data and campaign veterans with decades of political experience. They know how important it is for campaigns and causes to be able to reach every voter on every device, everywhere.
Salsify power the creation and exchange of rich product content for 4+ million products, transforming product content management into a driver of revenue and brand value
Data driven marketing solutions are often complex, but working with a partner to deploy them should be simple. We`re not a technology or data company claiming to understand marketing. We`re marketers first. By way of Omnicom, we come from creative, media, public relations, direct response and other core marketing disciplines to offer solutions that solve your marketing problems. How do we know they work? Because we`ve been there before, just like you.