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GroupM is the leading global media investment management operation. It serves as the parent company to WPP`s media agencies – Maxus, MEC, MediaCom, Mindshare and Xaxis who are all global operations in their own right with leading market positions. Our primary purpose is to maximize the performance of WPP`s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities.
Founded in 2012 by Shaul Olmert and Tom Pachys, Playbuzz is the leading storytelling platform used by the world`s premium publishers and brands to author, distribute and monetize interactive stories that drive audience engagement. The company has over 150 employees across its offices in New York, London, Tel Aviv, Hamburg, São Paulo, Moscow and Los Angeles. Playbuzz`s rapid growth is fueled by the adoption of its platform by premium publishers and brands who use the company`s interactive storytelling and real-time analytics tools to engage users, boost their reach, raise brand awareness, improve monetization capabilities, and optimize content for maximum social interaction.
Wire Stone is an independent marketing agency that transforms observation into insight, data into decisions, and ideas into action.
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For over 25 years, Kobie has provided innovative loyalty experiences to the world`s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. The company drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. Forrester recently named Kobie a leading loyalty marketing service provider, ranking the company highest for its technology platform, customer satisfaction and program management services.
Tracxn, an analytics firm co-founded by Sequoia and Accel alumni to track data from startups, has raised a $3.5 million series A round from all over.